Launch of One Gewog One Prod­uct

Bhutan Times - - Home - Deki Lha­zom

n a move to beef up the gov­ern­ment’s plan of one Gewog one prod­uct ( OGOP), the ini­tia­tive was in­au­gu­rated un­der the aegis of Queen’s project. Pre­sid­ing the in­au­gu­ra­tion co­in­cid­ing with the 60th Birth an­niver­sary of the Fourth king, Ly­onch­hen Tsh­er­ing Tob­gay said ‘’It is im­por­tant that peo­ple liv­ing in var­i­ous ge­wogs of Bhutan work hard to­wards at­tend­ing self­suf­fi­ciency and that can be done by pro­duc­ing prod­ucts us­ing the avail­able raw ma­te­ri­als in the re­gion’’ to the guests gath­ered at the cen­te­nary park on Mon­day.

There were sixty prod­ucts of art and craft, agri­cul­ture and dairy, herbs, pack­aged food, spices and pick­les from 60 dif­fer­ent Ge­wogs.

One Gewog one prod­uct is any prod­uct that is made with lo­cal raw ma­te­ri­als us­ing tra­di­tional skills. The Bhutanese idea of one Gewog one prod­uct is de­rived from the Ja­panese idea of one vil­lage one prod­uct. It was not un­til last year that one Gewog one prod­uct gained im­por­tance af­ter the queen’s project took over in Bhutan. One Gewog one prod­uct was ini­tially called one Gewog three prod­uct.

The ob­jec­tive of OGOP is to em­power com­mu­nity in man­ag­ing their re­source for pro­mot­ing in­dige­nous or lo­cal prod­ucts in­clud­ing arts, crafts, cul­ture and tra­di­tion lead­ing to op­por­tu­nity and em­ploy­ment in ru­ral area by link­ing lo­cal pro­duc­ers with do­mes­tic and in­ter­na­tional mar­ket. The ob­jec­tive can be achieved by proper pack­ag­ing and mar­ket- ing for which the launch of OGOP was for­mally launched and the dis­play of var­i­ous arts and crafts con­tin­ued for three days. The mar­ket­ing of the prod­ucts aren’t lim­ited to tourists like it al­ways has been. In fact the project is ini­ti­ated mainly to en­cour­age lo­cals to buy and use lo­cal prod­ucts for their own good. ‘’ The project will not only add to the in­comes of the ru­ral peo­ple, but will also be a source of em­ploy­ment for youths in years to come, ‘’ said Kezang chhoephel, the Chief Ex­ec­u­tive Of­fi­cer with the agency for pro­mo­tion of in­dige­nous crafts.

The par­tic­i­pants in­cluded one rep­re­sen­ta­tive or two in some cases from each Gewog from ev­ery dis­trict in the coun­try. Each Gewog had dif­fer­ent prod­ucts to sell. The project seemed to have brought a ray of hope for some of the sell­ers. ‘’ The sale of wood prod­uct wasn’t good in re­cent years due to emer­gence of many sim­i­lar kind of busi­nesses in the re­gion, how­ever now I am hope­ful that I will be able to get to sell my prod­ucts well due to this project. To­day I am so happy that I could ac­tu­ally sell many prod­ucts, ‘’ Said Tashi Dema, a res­i­dence of Trashi Yangtse who have come all the way to Thim­phu to sell her wood prod­ucts.

Jigme Tshe­wang, a graduate from Sherubtse Col­lege rep­re­sent­ing Lauri Gewog un­der Sam­drup Jongkhar told BT that he was more than happy to be a part of the project. He said that he felt the ur­gency to re­vive the tra­di­tional prac­tice of garzo stone work in his vil­lage and he could do that only through OGOP. ‘’ I be­lieve that this prac- tice will now be known to many peo­ple and will sell well in the mar­ket for it is unique prac­tice’’.

Mem­bers from Queen’s project, Min­istry of Agri­cul­ture and Forests, Min­istry of Eco­nomic Af­fairs, Gross Na­tional Hap­pi­ness com­mis­sion, Agency for pro­mo­tion of in­dige­nous crafts, Tourism coun­cil of Bhutan and Paro Dzongkhag or­gan­ised the progam.

Be­sides the launch of OGOP, a food fes­ti­val fea­tur­ing del­i­ca­cies from 20 Dzongkhags of­fered peo­ple choices to taste dif­fer­ent foods from dif­fer­ent Dzongkhags.

The OGOP and food fes­ti­val con­cluded on 13th of Novem­ber.

His Ex­cel­lency the Prime Min­is­ter launched the open­ing, and min­is­ters, se­nior gov­ern­ment of­fi­cials, Mem­bers of Par­lia­ment, and other dig­ni­taries at­tended.

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