High level con­sul­ta­tive meet­ing on draft RNR mar­ket­ing pol­icy held

Bhutan Times - - Home - Deki Lhaden

T he Depart­ment of Agri­cul­tural Mar­ket­ing and Co­op­er­a­tives un­der the Min­istry of Agri­cul­ture and Forests with as­sis­tance from In­ter­na­tional Cen­tre for In­te­grated Moun­tain De­vel­op­ment ( ICIMOD ) , Nepal or­ga­nized a high level con­sul­ta­tive meet­ing to fi­nal­ize the draft Re­new­able Nat­u­ral Re­sources ( RNR ) mar­ket­ing pol­icy last Mon­day in Thim­phu.

The na­tional ob­jec­tive for the 11th Five Year Plan 2013-2018 is to achieve “self-re­liance” through in­clu­sive green so­cioe­co­nomic de­vel­op­ment thus, the RNR sec­tor has an im­por­tant role to play to­wards achiev­ing the na­tional goal.

The RNR is a pri­mary sec­tor pro­vid­ing em­ploy­ment and liveli­hoods to over 62% of Bhutanese. Its con­tri­bu­tion to an­nual GDP in 2014 was 16.8% with crop, live­stock and forestry 10.06%, 4% and 3% re­spec­tively.

The pol­icy con­text and guid­ing prin­ci­ples of the RNR MP of Bhutan is based on prin­ci­ples of GNH and other key guid­ing doc­u­ments of the govt.

The dis­cus­sion vi­sion was to build a com­pet­i­tive and ef­fi­cient mar­ket­ing sys­tem for in­clu­sive growth, poverty re­duc­tion, and self-re­liance, eq­ui­table dis­tri­bu­tion of in­come and op­por­tu­ni­ties, bal­ance re­gional de­vel­op­ment, and em­ploy­ment gen­er­a­tion in har­mony with the prin­ci­ples of GNH.

In the meet­ing of­fi­cials dis­cussed about mis­sion of the pol­icy, to de­velop RNR mar­ket­ing sys­tems to stim­u­late pro­duc­tion plans in con­so­nance with the do­mes­tic, re­gional and global mar­ket dy­nam­ics, also to en­hance com­petive­ness and fair pric­ing of the RNR prod­ucts, and pro­tect the Bhutanese RNR sec­tor.

More­over to cre­ate con­ducive en­vi­ron­ment to pro­mote equal par­tic­i­pa­tion and ac­cess by all play­ers across the RNR value chain to in­crease ex­port and sub­sti­tute im­ports and con­trib­ute to the growth of en­tre­pre­neur­ial cul­ture in RNR prod­ucts and agribusi­nesses.

The RNR MP is de­vel­oped be­cause RNR sec­tor mar­ket­ing in­volves mul­ti­ple stake­hold­ers. With­out pol­icy guid­ance, co­or­dina- tion among the stake­hold­ers of trade and mar­ket­ing is­sues re­mained vague.

Also the re­view of agri­cul­ture sec­tor is­sues of Bhutan iden­ti­fied the lim­ited ca­pac­ity of the pub­lic and pri­vate in­sti­tu­tion in the mar­ket­ing of RNR com­modi­ties.

There­fore aim­ing to pro­mote the de­vel­op­ment of RNR prod­ucts by en­hanc­ing nec­es­sary in­fras­truc­tural and hu­man ca­pac­ity, en­sur­ing ac­cess to fi­nances and strength­en­ing mar­ket­ing in­for­ma­tion, the govern­ment has de­vel­oped.

Also fo­cus on to pro­mote the RNR com­mod­ity mar­ket­ing to add val­ues on RNR prod­ucts con­sid­er­ing other so­cial, eco­nomic and political fac­tors and by main­stream­ing gen­der and en­vi­ron­ment com­po­nents.

The Min­istry of Agri­cul­ture and Forests has the man­date to fa­cil­i­tate and pro­mote mar­ket­ing of RNR prod­ucts, while the over­all trad­ing man­date lies with the Min­istry of Eco­nomic Affairs and the tar­iffs with the Min­is­ter of Fi­nance

There­fore, RNR mar­ket­ing is multi-di­men­sional and is­sues re­lated to RNR mar­ket­ing needed to be based on a co­or­di­nated and har­mo­nized ap­proach by all con­cerned sec­tors.

As the cus­to­dian agency, the min­istry shall, sup­port for­ma­tion of high level com­mit­tee, mon­i­tor­ing and evo­lu­tion, and to co­or­di­nate the im­ple­men­ta­tion of mar­ket­ing pol­icy with Depart­ment of Agri­cul­ture , Depart­ment of Agri­cul­ture , Depart­ment of Forests and Park Ser­vices and other stake­hold­ers.

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