Ad­vanced train­ing on me­dia man­age­ment

Bhutan Times - - Home - Deki Lhadon

Re­al­iz­ing the cru­cial role of In­for­ma­tion and Me­dia Of­fi­cers (IMOs) in re­lay­ing timely, ac­cu­rate and ef­fec­tive in­for­ma­tion of the or­ga­ni­za­tion to the me­dia, the Depart­ment of In­for­ma­tion & Me­dia un­der the Min­istry of In­for­ma­tion and Com­mu­ni­ca­tions has out­sourced and con­ducted train­ing pro­grammes on Ad­vanced Me­dia Man­age­ment and Ad­vanced So­cial Me­dia Man­age­ment for 27 In­for­ma­tion & Me­dia Of­fi­cers (IMOs) from govern­ment agen­cies. The ad­vanced me­dia man­age­ment pro­gram will en­hance the pro­fes­sion­al­ism of Info. & Me­dia Of­fi­cers of var­i­ous agen­cies with re­gard to their re­la­tion­ship with the me­dia, with spe­cific fo­cus on press re­leases, press con­fer­ences, cre­ative news & me­dia man­age­ment, ad­ver­tise­ment plan­ning & man­age­ment, cri­sis com­mu­ni­ca­tion, etc.

Ad­vanced So­cial Me­dia Man­age­ment will en­sure ef­fi­ciency in IMO’s roles such as im­prov­ing ac­ces­si­bil­ity of in­for­ma­tion, en­gag­ing with me­dia in a va­ri­ety of for­mats, align­ing me­dia re­la­tions work with on­line so­cial me­dia, iden­ti­fy­ing plat­forms & ap­proaches for on­line in­ter­ven­tion and en­gage­ment, on­line cri­sis com­mu­ni­ca­tion, etc.

With the ob­jec­tive of en­hanc­ing ef­fec­tive fa­cil­i­ta­tion of me­dia, the above men­tioned pro­grammes were or­ga­nized in con­tin­u­a­tion to the train­ing pro­grammes on Me­dia Man­age­ment and So­cial Me­dia Man­age­ment pro­vided by the Depart­ment in De­cem­ber 2014.

The Depart­ment has out­sourced the train­ing pro­grammes to Bhutan Me­dia & Com­mu­ni­ca­tions In­sti­tute through open ten­der.

The Depart­ment of In­for­ma­tion & Me­dia has al­lo­cated Nu. 4 mil­lion ev­ery year, as sub­sidy for the me­dia sec­tor.

For the past sev­eral years, the fund was es­sen­tially used for or­ga­niz­ing var­i­ous train­ings, work­shops, in­tern­ships, and con­tent grant, for the me­dia or­ga­ni­za­tions.

As done an­nu­ally, to en­sure more ef­fec­tive uti­liza­tion of the fund, the Depart­ment re­quested for pro­pos­als and sug­ges­tions on new ar­eas for ativ­i­ties from the stake­hold­ers for the cur­rent year.

The me­dia sec­tor, in a joint pro­posal sub­mit­ted vide Me­dia As­so­ci­a­tion of Bhutan, re­quested for the fund to be uti­lized in the pro­cure­ment of cap­i­tal equip­ment like recorders, tele­phones, desk­top com­put­ers and print­ers, for the sec­tor. How­ever, the Depart­ment could only get ap­proval for the pur­chase of au­dio recorders.

Fol­low­ing the Govern­ment pro­cure­ment norms, the Depart­ment has awarded the Sup­ply of por­ta­ble dig­i­tal au­dio recorders (R-05) to UniqS En­ter­prises, through open ten­der. Thir­teen por­ta­ble dig­i­tal au­dio recorders was dis­trib­uted among nine pri­vate print me­dia or­ga­ni­za­tions and four to pri­vate ra­dio sta­tions and two was kept with the Depart­ment.

The Min­is­ter for In­for­ma­tion and Com­mu­ni­ca­tions, Ly­onpo D. N. Dhungyel awarded cer­tifi­cates to IMO’s and por­ta­ble dig­i­tal au­dio recorder to the pri­vate me­dia or­ga­ni­za­tions last Fri­day.

“Me­dia is a strong tool for dis­sem­i­nat­ing in­for­ma­tion to the peo­ple, so there­fore me­dia train­ing is im­por­tant. Govern­ment will be sup­port­ing me­dia con­tin­u­ously and giv­ing se­ries of sup­port to stand. We are pro­vid­ing small equip­ment but make sure to put best use in most ef­fec­tive way.” Ly­onpo said.

It is not Ly­onpo’s first time con­grat­u­lat­ing BMCI for giv­ing train­ing. He also con­grat­u­lated the re­source per­son and guest speaker from In­dia who took part in the train­ing.

Pushpa Chet­tri , Di­rec­tor of BMCI said, the train­ing was fo­cused on me­dia land­scape, news judg­ment, right to in­for­ma­tion, in­tro­duc­tion to pub­lic re­la­tions, strate­gic me­dia re­la­tions, writ­ing ef­fec­tive press re­leases, press con­fer­ence man­age­ment, such as plan­ning, prepa­ra­tion, ex­e­cu­tion and fa­cil­i­ta­tion.

The so­cial me­dia train­ing stressed much on cre­at­ing me­dia pres­ence, so­cial me­dia for spe­cific pur­poses, strate­giz­ing, so­cial me­dia and pub­lic com­mu­ni­ca­tion, she men­tioned.

She also added that the par­tic­i­pants were in­cul­cated on how to man­age so­cial me­dia, why-need of so­cial me­dia, who is re­spon­si­ble, what should be done on so­cial me­dia, for whom-tar­get­ing au­di­ences, where, which tools can be used, the ways and means of mea­sur­ing the im­pact.

One of the par­tic­i­pants gave feed­back and sug­ges­tion to the BMCI about the train­ing. He said, “BMCI need no in­tro­duc­tion, well or­ga­nized for the train­ing and re­source per­sons was pro­fi­cient trainer.”

The par­tic­i­pants sug­gested that “If the BMCI would able to pro­vide this type of train­ing out of cap­i­tal, des­ig­nat­ing me­dia fo­cal per­son, then more ben­e­fi­cial and cov­er­age would be fast.”

Newspapers in English

Newspapers from Bhutan

© PressReader. All rights reserved.