Advanced training on media management
Realizing the crucial role of Information and Media Officers (IMOs) in relaying timely, accurate and effective information of the organization to the media, the Department of Information & Media under the Ministry of Information and Communications has outsourced and conducted training programmes on Advanced Media Management and Advanced Social Media Management for 27 Information & Media Officers (IMOs) from government agencies. The advanced media management program will enhance the professionalism of Info. & Media Officers of various agencies with regard to their relationship with the media, with specific focus on press releases, press conferences, creative news & media management, advertisement planning & management, crisis communication, etc.
Advanced Social Media Management will ensure efficiency in IMO’s roles such as improving accessibility of information, engaging with media in a variety of formats, aligning media relations work with online social media, identifying platforms & approaches for online intervention and engagement, online crisis communication, etc.
With the objective of enhancing effective facilitation of media, the above mentioned programmes were organized in continuation to the training programmes on Media Management and Social Media Management provided by the Department in December 2014.
The Department has outsourced the training programmes to Bhutan Media & Communications Institute through open tender.
The Department of Information & Media has allocated Nu. 4 million every year, as subsidy for the media sector.
For the past several years, the fund was essentially used for organizing various trainings, workshops, internships, and content grant, for the media organizations.
As done annually, to ensure more effective utilization of the fund, the Department requested for proposals and suggestions on new areas for ativities from the stakeholders for the current year.
The media sector, in a joint proposal submitted vide Media Association of Bhutan, requested for the fund to be utilized in the procurement of capital equipment like recorders, telephones, desktop computers and printers, for the sector. However, the Department could only get approval for the purchase of audio recorders.
Following the Government procurement norms, the Department has awarded the Supply of portable digital audio recorders (R-05) to UniqS Enterprises, through open tender. Thirteen portable digital audio recorders was distributed among nine private print media organizations and four to private radio stations and two was kept with the Department.
The Minister for Information and Communications, Lyonpo D. N. Dhungyel awarded certificates to IMO’s and portable digital audio recorder to the private media organizations last Friday.
“Media is a strong tool for disseminating information to the people, so therefore media training is important. Government will be supporting media continuously and giving series of support to stand. We are providing small equipment but make sure to put best use in most effective way.” Lyonpo said.
It is not Lyonpo’s first time congratulating BMCI for giving training. He also congratulated the resource person and guest speaker from India who took part in the training.
Pushpa Chettri , Director of BMCI said, the training was focused on media landscape, news judgment, right to information, introduction to public relations, strategic media relations, writing effective press releases, press conference management, such as planning, preparation, execution and facilitation.
The social media training stressed much on creating media presence, social media for specific purposes, strategizing, social media and public communication, she mentioned.
She also added that the participants were inculcated on how to manage social media, why-need of social media, who is responsible, what should be done on social media, for whom-targeting audiences, where, which tools can be used, the ways and means of measuring the impact.
One of the participants gave feedback and suggestion to the BMCI about the training. He said, “BMCI need no introduction, well organized for the training and resource persons was proficient trainer.”
The participants suggested that “If the BMCI would able to provide this type of training out of capital, designating media focal person, then more beneficial and coverage would be fast.”