Business blessings of Thimphu Tshechu
The annual threeday Thimphu Tshechu was a blessing for every businessman in Thimphu.
Norzin Lam, Thimphu’s main street, was filled with colorful tents which attracted thousands of people daily. There were different types of stalls set up for clothes, shoes, photo frames, toys, ice creams and religious items, among others. The stalls were set up by the shopkeepers who own shop along Norzin Lam.
The allocation of space for the stalls was done by Thimphu Thromde based on lucky dip. The shopkeepers had to pay a fee of Nu.4500 for three days to Thromde. However, the tents had to be set up by shopkeepers themselves.
Despite persistent rains, the shopkeepers could make good profits from the three-day sale. Kezang, 34, who sold shoes, was happy with her sale. Kezang said she sold shoes at discounted rates. She sold a pair of shoes that cost Nu 2,000 at around Nu 1,500.
Another group of shopkeepers has displayed their items on sale below Changlingmithang stadium. They had to pay Nu. 7,000 for three days as their stalls are already set up. The sale below Changlingmithang was not as good as the sale in the town.
Pema, who had hired a stall to sell clothes said, “I am worried about how I can even get Nu 7,000 to pay the stall fee since the sale is not good.” She said last year she could make good income because she got space in the town. But this time, the space in the town was allotted only to the shop- keepers who own shop along Norzin Lam.
Food stalls made good profits too.
After watching the mask dances and receiving blessings, people gathered in the town to buy goods at discounted rates. Tshechu time is considered the best time to sell and buy goods at heavily discounted rates. Lhamo, 23, said, “This is the right time to do my winter shopping since boots and jackets are cheaper in tshechu sales.”
Taxi drivers could also make a good profit during the tshechu days. Unlike on other days when taxi drivers have to look for passengers, during tshechu time, people were seen standing near taxi parking waiting for taxis in rain. Some were even willing to pay the reserved charge to taxis to reach their destiny. Tshechu festival was also a boon for other business like hotels and tailoring shops. They saw an increase in customer number and could make a good income.
Thimphu Tshechu is celebrated every year for three days in the month of October.