Busi­ness bless­ings of Thim­phu Tshechu

Bhutan Times - - Home - Rinzin Lhamo

The an­nual three­day Thim­phu Tshechu was a bless­ing for ev­ery busi­ness­man in Thim­phu.

Norzin Lam, Thim­phu’s main street, was filled with col­or­ful tents which at­tracted thou­sands of peo­ple daily. There were dif­fer­ent types of stalls set up for clothes, shoes, photo frames, toys, ice creams and re­li­gious items, among oth­ers. The stalls were set up by the shop­keep­ers who own shop along Norzin Lam.

The al­lo­ca­tion of space for the stalls was done by Thim­phu Thromde based on lucky dip. The shop­keep­ers had to pay a fee of Nu.4500 for three days to Thromde. How­ever, the tents had to be set up by shop­keep­ers them­selves.

De­spite per­sis­tent rains, the shop­keep­ers could make good prof­its from the three-day sale. Kezang, 34, who sold shoes, was happy with her sale. Kezang said she sold shoes at dis­counted rates. She sold a pair of shoes that cost Nu 2,000 at around Nu 1,500.

An­other group of shop­keep­ers has dis­played their items on sale be­low Changlingmithang sta­dium. They had to pay Nu. 7,000 for three days as their stalls are al­ready set up. The sale be­low Changlingmithang was not as good as the sale in the town.

Pema, who had hired a stall to sell clothes said, “I am wor­ried about how I can even get Nu 7,000 to pay the stall fee since the sale is not good.” She said last year she could make good in­come be­cause she got space in the town. But this time, the space in the town was al­lot­ted only to the shop- keep­ers who own shop along Norzin Lam.

Food stalls made good prof­its too.

After watch­ing the mask dances and re­ceiv­ing bless­ings, peo­ple gath­ered in the town to buy goods at dis­counted rates. Tshechu time is con­sid­ered the best time to sell and buy goods at heav­ily dis­counted rates. Lhamo, 23, said, “This is the right time to do my win­ter shop­ping since boots and jack­ets are cheaper in tshechu sales.”

Taxi driv­ers could also make a good profit dur­ing the tshechu days. Un­like on other days when taxi driv­ers have to look for pas­sen­gers, dur­ing tshechu time, peo­ple were seen stand­ing near taxi park­ing wait­ing for taxis in rain. Some were even will­ing to pay the re­served charge to taxis to reach their destiny. Tshechu fes­ti­val was also a boon for other busi­ness like ho­tels and tai­lor­ing shops. They saw an in­crease in cus­tomer num­ber and could make a good in­come.

Thim­phu Tshechu is cel­e­brated ev­ery year for three days in the month of Oc­to­ber.

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