MOIC calls for institutionalization of social media use
The use of social media tools must be institutionalized in all government systems to communicate and get feedback from the citizens.
This is what emerged from two-day training on Developing Agency Social Media Strategy conducted by the Department of Information and Media (DoIM), Ministry of Information and Communications (MoIC) in collaboration with the United Nations Asian and Pacific Training Centre for ICT (UNAPCICT) on 2 November, in Thimphu.
The training is one of the department’s efforts towards undertaking continuous educational and awareness pro- grams as part of comprehensive social media training programme for the civil servants.
Social media plays a vital role for dissemination of accurate information to understand easier than the traditional forms of media. In his opening statement, MoIC Secretary Karma W. Penjor said that since youth were inclined to use social media, it would be easier for them to read and understand messages through social media.
The Information and Media Officers (IMO) and Information and Communication Technology (ICT) personnel will use social media actively for development. Karma W. Penjor said it is important that all the government websites and social networking sites have updated information.
The IMOs and ICT personnel should play a very active and vital role in updating the websites and pages of the agencies to improve accessibility of information.
Tshering Yangden, Chief Information and Media Officer of DoIM said social media has the potential to transform government and to achieve all the goals. “It will be an advantage for the government and the agencies to reach out,” she said, adding it is especially true for the youth since many of them are online.
The training programme is expected to enhance education on and awareness of the use of social media and social media policy of Bhutan.
The program also expects to equip the information and media officers with the required knowledge and skills in using social media for development and good governance.
Besides, the training is also expected to receive comments and feedback on the use of social media in terms of opportunities and challenges.
The training saw about 50 participants from the National Council, senior civil servants, information and media officers, media focal persons from various ministries and government agencies.
The department also conducted a half-day briefing session on social media and Gross National Happiness for the members of the National Council on 31 October 2016.
The two-day course was facilitated by Dr. Emmanuel C. Lallana, chief executive of ideacorp, which is an independent, non-profit organization focused on the use of ICT in governance, education, business, economy and in transforming society.
Dr. Emmanuel Lallana was involved in formulating the social media policy of Bhutan endorsed in January this year.
The training was fully funded by the government with the professional support from Asia pacific training centre for ICT for development and governance.