MOIC calls for in­sti­tu­tion­al­iza­tion of so­cial me­dia use

Bhutan Times - - Home - Lhakpa Tsh­er­ing

The use of so­cial me­dia tools must be in­sti­tu­tion­al­ized in all gov­ern­ment sys­tems to com­mu­ni­cate and get feed­back from the cit­i­zens.

This is what emerged from two-day train­ing on De­vel­op­ing Agency So­cial Me­dia Strat­egy con­ducted by the Depart­ment of In­for­ma­tion and Me­dia (DoIM), Min­istry of In­for­ma­tion and Com­mu­ni­ca­tions (MoIC) in col­lab­o­ra­tion with the United Na­tions Asian and Pa­cific Train­ing Cen­tre for ICT (UNAPCICT) on 2 Novem­ber, in Thim­phu.

The train­ing is one of the depart­ment’s ef­forts to­wards un­der­tak­ing con­tin­u­ous ed­u­ca­tional and aware­ness pro- grams as part of com­pre­hen­sive so­cial me­dia train­ing pro­gramme for the civil ser­vants.

So­cial me­dia plays a vi­tal role for dis­sem­i­na­tion of ac­cu­rate in­for­ma­tion to un­der­stand eas­ier than the tra­di­tional forms of me­dia. In his open­ing state­ment, MoIC Sec­re­tary Karma W. Pen­jor said that since youth were in­clined to use so­cial me­dia, it would be eas­ier for them to read and un­der­stand mes­sages through so­cial me­dia.

The In­for­ma­tion and Me­dia Of­fi­cers (IMO) and In­for­ma­tion and Com­mu­ni­ca­tion Tech­nol­ogy (ICT) per­son­nel will use so­cial me­dia ac­tively for devel­op­ment. Karma W. Pen­jor said it is im­por­tant that all the gov­ern­ment web­sites and so­cial net­work­ing sites have up­dated in­for­ma­tion.

The IMOs and ICT per­son­nel should play a very ac­tive and vi­tal role in up­dat­ing the web­sites and pages of the agen­cies to im­prove ac­ces­si­bil­ity of in­for­ma­tion.

Tsh­er­ing Yang­den, Chief In­for­ma­tion and Me­dia Of­fi­cer of DoIM said so­cial me­dia has the po­ten­tial to trans­form gov­ern­ment and to achieve all the goals. “It will be an ad­van­tage for the gov­ern­ment and the agen­cies to reach out,” she said, adding it is es­pe­cially true for the youth since many of them are on­line.

The train­ing pro­gramme is ex­pected to en­hance ed­u­ca­tion on and aware­ness of the use of so­cial me­dia and so­cial me­dia pol­icy of Bhutan.

The pro­gram also ex­pects to equip the in­for­ma­tion and me­dia of­fi­cers with the re­quired knowl­edge and skills in us­ing so­cial me­dia for devel­op­ment and good gover­nance.

Be­sides, the train­ing is also ex­pected to re­ceive com­ments and feed­back on the use of so­cial me­dia in terms of op­por­tu­ni­ties and chal­lenges.

The train­ing saw about 50 par­tic­i­pants from the Na­tional Coun­cil, se­nior civil ser­vants, in­for­ma­tion and me­dia of­fi­cers, me­dia fo­cal per­sons from var­i­ous min­istries and gov­ern­ment agen­cies.

The depart­ment also con­ducted a half-day brief­ing ses­sion on so­cial me­dia and Gross Na­tional Hap­pi­ness for the mem­bers of the Na­tional Coun­cil on 31 Oc­to­ber 2016.

The two-day course was fa­cil­i­tated by Dr. Em­manuel C. Lal­lana, chief ex­ec­u­tive of idea­corp, which is an in­de­pen­dent, non-profit or­ga­ni­za­tion fo­cused on the use of ICT in gover­nance, ed­u­ca­tion, busi­ness, econ­omy and in trans­form­ing so­ci­ety.

Dr. Em­manuel Lal­lana was in­volved in for­mu­lat­ing the so­cial me­dia pol­icy of Bhutan en­dorsed in Jan­uary this year.

The train­ing was fully funded by the gov­ern­ment with the pro­fes­sional sup­port from Asia pa­cific train­ing cen­tre for ICT for devel­op­ment and gover­nance.

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