ABTO launches tourism sys­tems

Business Bhutan - - Nation - Pema Sel­don from Thim­phu

The As­so­ci­a­tion of Bhutanese Tour Op­er­a­tors (ABTO) launched Tourism In­for­ma­tion and Man­age­ment Sys­tem (TIMS) and Ru­ral Eco­tourism Prod­ucts and Ser­vices (REPS) for tour op­er­a­tors on Jan­uary 26.

With sup­port from Canada Fund for Lo­cal Ini­tia­tives, ABTO took up the project to cre­ate an ICT plat­form to show­case ru­ral com­mu­nity tourism prod­ucts and ser­vices for pro­mo­tion through tour op­er­a­tors.

This is ex­pected to bridge the gap be­tween ru­ral providers and clients to con­gre­gate on­line and mu­tu­ally trans­late these prod­ucts and ser­vices into vi­able and prof­itable tourism busi­ness.

Ac­cord­ing to the Ex­ec­u­tive Di­rec­tor of ABTO, Sonam Dorji, the pro­posed sys­tem has been de­vel­oped as part of the ABTO web­site in­ter­face of vis­i­bil­ity, ef­fec­tive mar­ket­ing and cre­at­ing im­me­di­ate im­pact on the project since tour op­er­a­tors are fa­mil­iar with the ABTO web­site.

REPS is an ini­tia­tive to pro­vide all the stake­hold­ers in the in­dus­try a plat­form to have first­hand in­for­ma­tion on ru­ral com­mu­nity tourism prod­ucts and ser­vices that are oth­er­wise lit­tle known and missed.

It pro­vides ru­ral com­mu­ni­ties the op­por­tu­nity to pro­mote and mar­ket their prod­ucts and ser­vices while also pro­vid­ing tour op­er­a­tors and con­sumers the chance to see what is avail­able through a cen­tral­ized on­line sys­tem to help them plan and di­ver­sify their pack­ages.

The sys­tem is pi­loted by ini­tially en­gag­ing three com­mu­nity groups of Bumthang, Wang­duepho­drang and Haa. The sys­tem will be then in­tro­duced and ex­tended to other com­mu­nity groups af­ter suc­cess­ful im­ple­men­ta­tion in the three re­gions.

“ABTO will make con­sis­tent ef­fort to scale up the ini­tia­tives across the coun­try by en­gag­ing as many ru­ral com­mu­nity groups as pos­si­ble and en­sure that more com­mu­nity groups from across Bhutan will be ben­e­fited through this on­line sys­tem,” said Sonam Dorji.

Cur­rently, the plat­form will have in­for­ma­tion cur­rently on com­mu­nity prod­ucts and ser­vices, mainly farm­houses and home stays of three re­gions (Haa, Bumthang and Phob­jikha) on­line.

More re­gions will be added cu­mu­la­tively as ca­pac­ity of com­mu­nity groups de­velop and more prod­ucts and ser­vices are of­fered by dif­fer­ent groups.

Each prod­uct and ser­vice provider in the com­mu­nity is listed with its de­scrip­tion, lo­ca­tion, con­tact num­bers, ser­vices of­fered to tourists, over­view of the fa­cil­i­ties, ac­tiv­i­ties that guests and par­tic­i­pate in at­trac­tions near the com­mu­nity, im­age gallery of the es­tab­lish­ment and its fa­cil­i­ties and at­trac­tions, rates and easy book­ing op­tion.

Mean­while, TIMS is an in­te­grated tourism man­age­ment sys­tem de­signed for Bhutanese tour op­er­a­tors.

The ERP sys­tem with seam­lessly in­te­grated mod­ules helps au­to­mate and stream­line al­most all records, data anal­y­sis and re­port­ing re­quire­ments of a tour com­pany while sig­nif­i­cantly re­duc­ing us­age of pa­pers.

TIMS will be a fully in­te­grated pack­age hav­ing seam­less flow of in­for­ma­tion among dif­fer­ent sec­tions of the tour com­pany. It is ex­pected to com­pletely au­to­mate and sys­tem­atize op­er­a­tion of the tour com­pany.

“It makes tour op­er­a­tion much more dy­namic through ef­fec­tive use of your com­pany’s re­sources, stream­lin­ing ad­min­is­tra­tive func­tions for higher ef­fi­ciency and pro­duc­tiv­ity, higher vis­i­bil­ity and easy over­view of your tour com­pany’s op­er­a­tions to fa­cil­i­tate bet­ter plan­ning and de­ci­sion mak­ing,” said Sonam Dorji.

He fur­ther said that TIMS is a great tool to spot ar­eas where sav­ings can be made, op­er­a­tions stream­lined and op­por­tu­ni­ties lost due to lack of over­all in­te­grated view can be mon­i­tored.

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