Cotrugli: Investing into a company’s best people fuels its continuous growth
Where does Southeast Europe stand compared to the rest of the world in terms of MBA studies? Do you see things changing? In which SEE countries is MBA awareness highest?
Let’s try to illustrate the answer with some relevant statistics. In the USA approximately 100,000 people enrol in MBA programmes each year, which represents 0.05% of the total population. In SEE those numbers are significantly lower. For example, in SEE only 0.005% of the total population start with MBA education.
The good news is that those trends are changing for the better and the number of people seeking credible business education and internationally accredited MBA such as COTRUGLI Business School is steadily increasing across Southast Europe. Companies are becoming increasingly aware that managers holding an MBA degree from a recognised business school bring additional value to the company. On the other hand, many MBA graduates achieve impressive business results which spreads the good word among their colleagues and friends.
In terms of SEE countries where MBA awareness is highest, these are definitely Croatia, Serbia, Slovenia, Bulgaria and Romania, while it is considerably lower in Bosnia and Herzegovina COTRUGLI Business School is the leading business school in SEE, focused on providing premium business education services to executives and entrepreneurs in this region. The core of COTRUGLI programmes are various MBA programmes, including MBA, Executive MBA, Chief Executive MBA and DBA, each targeting different level of executives.
What are the main challenges facing managers in Southeast Europe?
The main challenge is to keep pace with the fast and unpredictable development of the world economy, to ensure that they need to continously learn and develop themselves, continously build their networks.
Is there a tendency for companies in SEE to decrease their investments in employees’ education due to the crisis? Is there a change in the ratio of company-sponsored to individuallysponsored participants in your MBA programmes in the past years?
The leading companies in SEE, to a larger extent, do not decrease investments into high quality business education. In fact, most of them decide to invest even more into the best people they have and it is that mindset which fuels their continuous growth.
In time of crisis they see a way out in selecting the best people, educating them properly, and letting them lead the company out of the crisis.
Regarding the ratio, in the previous years we had more than 60% company-sponsored participants on our MBA and Executive MBA programmes. Then the recession came and now the same percentage of participants finance the programme individually. However, the most successful companies did not decrease the number of participants sent to our MBA programmes.
How does investment in business education pay off? What are the main benefits of an MBA programme?
The main benefits of internationally accredited MBA programmes at COTRUGLI Business School are the exceptional networking opportunities with more than 10,000 regional top and middle managers, lectures compatible with full time employment, interactive and innovative learning methods based on business practice and applicability, internationally accredited MBA diploma, experienced lecturers, practitioners and consultants from globally respected business schools.
MBA itself is not a magic wand – it provides each participant with access to all skills and business networks needed for a modern manager, but it’s up to each participant how well he or she will utilise it.
MBA itself is not a magic wand - it’s up to each participant how well he or she will utilise it.