Cotrugli: In­vest­ing into a com­pany’s best peo­ple fu­els its con­tin­u­ous growth

Top 100 See - - See Corporate Management - By Nevena Krasteva

Where does South­east Europe stand com­pared to the rest of the world in terms of MBA stud­ies? Do you see things chang­ing? In which SEE coun­tries is MBA aware­ness high­est?

Let’s try to il­lus­trate the an­swer with some rel­e­vant statis­tics. In the USA ap­prox­i­mately 100,000 peo­ple en­rol in MBA pro­grammes each year, which rep­re­sents 0.05% of the to­tal pop­u­la­tion. In SEE those num­bers are sig­nif­i­cantly lower. For ex­am­ple, in SEE only 0.005% of the to­tal pop­u­la­tion start with MBA ed­u­ca­tion.

The good news is that those trends are chang­ing for the bet­ter and the num­ber of peo­ple seek­ing credible business ed­u­ca­tion and in­ter­na­tion­ally ac­cred­ited MBA such as COTRUGLI Business School is steadily in­creas­ing across Southast Europe. Com­pa­nies are be­com­ing in­creas­ingly aware that man­agers hold­ing an MBA de­gree from a recog­nised business school bring ad­di­tional value to the com­pany. On the other hand, many MBA grad­u­ates achieve im­pres­sive business re­sults which spreads the good word among their col­leagues and friends.

In terms of SEE coun­tries where MBA aware­ness is high­est, these are def­i­nitely Croa­tia, Ser­bia, Slove­nia, Bul­garia and Ro­ma­nia, while it is con­sid­er­ably lower in Bos­nia and Herze­gov­ina COTRUGLI Business School is the lead­ing business school in SEE, fo­cused on pro­vid­ing pre­mium business ed­u­ca­tion ser­vices to ex­ec­u­tives and en­trepreneurs in this re­gion. The core of COTRUGLI pro­grammes are var­i­ous MBA pro­grammes, in­clud­ing MBA, Ex­ec­u­tive MBA, Chief Ex­ec­u­tive MBA and DBA, each tar­get­ing dif­fer­ent level of ex­ec­u­tives.

and Mace­do­nia.

What are the main chal­lenges fac­ing man­agers in South­east Europe?

The main chal­lenge is to keep pace with the fast and un­pre­dictable de­vel­op­ment of the world econ­omy, to en­sure that they need to con­ti­nously learn and de­velop them­selves, con­ti­nously build their net­works.

Is there a ten­dency for com­pa­nies in SEE to de­crease their in­vest­ments in em­ploy­ees’ ed­u­ca­tion due to the cri­sis? Is there a change in the ra­tio of com­pany-spon­sored to in­di­vid­u­allyspon­sored par­tic­i­pants in your MBA pro­grammes in the past years?

The lead­ing com­pa­nies in SEE, to a larger ex­tent, do not de­crease in­vest­ments into high qual­ity business ed­u­ca­tion. In fact, most of them de­cide to in­vest even more into the best peo­ple they have and it is that mind­set which fu­els their con­tin­u­ous growth.

In time of cri­sis they see a way out in se­lect­ing the best peo­ple, ed­u­cat­ing them prop­erly, and let­ting them lead the com­pany out of the cri­sis.

Re­gard­ing the ra­tio, in the pre­vi­ous years we had more than 60% com­pany-spon­sored par­tic­i­pants on our MBA and Ex­ec­u­tive MBA pro­grammes. Then the re­ces­sion came and now the same per­cent­age of par­tic­i­pants fi­nance the pro­gramme in­di­vid­u­ally. How­ever, the most suc­cess­ful com­pa­nies did not de­crease the num­ber of par­tic­i­pants sent to our MBA pro­grammes.

How does in­vest­ment in business ed­u­ca­tion pay off? What are the main ben­e­fits of an MBA pro­gramme?

The main ben­e­fits of in­ter­na­tion­ally ac­cred­ited MBA pro­grammes at COTRUGLI Business School are the ex­cep­tional net­work­ing op­por­tu­ni­ties with more than 10,000 re­gional top and mid­dle man­agers, lec­tures com­pat­i­ble with full time em­ploy­ment, in­ter­ac­tive and in­no­va­tive learn­ing meth­ods based on business prac­tice and ap­pli­ca­bil­ity, in­ter­na­tion­ally ac­cred­ited MBA diploma, ex­pe­ri­enced lec­tur­ers, prac­ti­tion­ers and con­sul­tants from glob­ally re­spected business schools.

MBA it­self is not a magic wand – it pro­vides each par­tic­i­pant with ac­cess to all skills and business net­works needed for a mod­ern man­ager, but it’s up to each par­tic­i­pant how well he or she will utilise it.

MBA it­self is not a magic wand - it’s up to each par­tic­i­pant how well he or she will utilise it.

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