Air­tel Africa gets new Chief Com­mer­cial Of­fi­cer

East African Business Week - - FRONT PAGE - BY EABW RE­PORTER

Bharti Air­tel (“Air­tel”), a lead­ing global telecom­mu­ni­ca­tions ser­vices provider with op­er­a­tions in 18 coun­tries across Asia and Africa has ap­point­ment of Ra­jeev Sethi as the Chief Com­mer­cial Of­fi­cer for its Africa op­er­a­tions.

In his new role, Ra­jeev will be re­spon­si­ble for the for­mu­la­tion and im­ple­men­ta­tion of cus­tomer-cen­tric com­mer­cial strate­gies across all the 15 African coun­tries where Air­tel op­er­ates. His key fo­cus will be across Con­sumer and En­ter­prise Busi­nesses cov­er­ing prod­ucts and pric­ing, dis­tri­bu­tion, brand and cus­tomer ex­pe­ri­ence. An­nounc­ing his ap­point­ment, Raghu­nath Man­dava the Man­ag­ing Di­rec­tor and Chief Ex­ec­u­tive Of­fi­cer, Air­tel Africa.said, “We are de­lighted to wel­come Ra­jeev to Air­tel Africa team. With his vast ex­pe­ri­ence across a range of de­vel­op­ing mar­kets, Ra­jeev will con­trib­ute im­mensely in ac­cel­er­at­ing our growth jour­ney. I am con­fi­dent that Ra­jeev will take the Air­tel brand to greater heights”. Ra­jeev brings with him over 21 years of di­verse ex­pe­ri­ence across sev­eral sec­tors such as Tele­com, IT, Paints and Petroleum. Till re­cently, Ra­jeev was at the Te­lenor group where he served for more than 7 years. In his last as­sign­ment, he worked as Chief Ex­ec­u­tive Of­fi­cer (CEO), Grameen Phone, the largest op­er­a­tor in Bangladesh. Ra­jeev holds an MBA from the In­dian In­sti­tute of Man­age­ment, Lucknow (1997) and is an Elec­tri­cal En­gi­neer from Gu­jarat Univer­sity (1993). Mean­while Air­tel Uganda con­cluded its “Tu­lumbe AF­CON” cam­paign with a prize giv­ing cer­e­mony for the last group of win­ners win­ing fully paid up Air ticket,s to Gabon to watch the tour­na­ment. The lucky win­ners walked away with smart­phones, TV sets and air tick­ets to watch the Uganda Cranes play in Gabon. John Bosco Ns­aba­mana, win­ner of the pair of tick­ets to Gabon will en­joy an all­ex­penses paid trip to watch the Na­tional foot­ball team play at the Africa Cup of Na­tions tour­na­ment for the first time in 38 years.

Till re­cently, Ra­jeev was at the Te­lenor group where he served for more than 7 years

Ra­jeev Sethi, the Chief Com­mer­cial Of­fi­cer

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