‘Durian mask singer' tapped to promote king of fruits
Thailand’s government is trying to convince the winner of a popular singing contest to promote the country’s creamy, rich and potent durians to both locals and foreigners – part of a wider initiative to turn the country’s east into the “fruit capital of Asia”.
Deputy commerce minister Sontirat Sontijirawong said officials have entered negotiations with Workpoint Entertainment executives to seek their permission to allow the durian mask singer in the Mask Singer TV programme to promote the fruit.
The Durian mask singer – rock musician Itsara Kidnitchee – won the contest in its first year, beating a contestant in a crow mask in the finals. Modelled after a similar South Korean show, losing contestants have to remove their masks, with a panel of commentators and viewers voting contestants in or out.
The durian mask singer (left) on Thai television