‘Durian mask singer' tapped to pro­mote king of fruits

Southeast Asia Globe - - Agenda -

Thai­land’s gov­ern­ment is try­ing to con­vince the win­ner of a pop­u­lar singing contest to pro­mote the coun­try’s creamy, rich and po­tent duri­ans to both lo­cals and for­eign­ers – part of a wider ini­tia­tive to turn the coun­try’s east into the “fruit cap­i­tal of Asia”.

Deputy com­merce min­is­ter Son­ti­rat Son­ti­ji­ra­wong said of­fi­cials have en­tered ne­go­ti­a­tions with Work­point En­ter­tain­ment ex­ec­u­tives to seek their per­mis­sion to al­low the durian mask singer in the Mask Singer TV pro­gramme to pro­mote the fruit.

The Durian mask singer – rock mu­si­cian It­sara Kid­nitchee – won the contest in its first year, beat­ing a con­tes­tant in a crow mask in the fi­nals. Mod­elled af­ter a sim­i­lar South Korean show, los­ing con­tes­tants have to re­move their masks, with a panel of com­men­ta­tors and view­ers vot­ing con­tes­tants in or out.

The durian mask singer (left) on Thai tele­vi­sion

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