Starbucks operates more than 24,000 stores in 70 countries
Business in brief
Starbucks first entered the Cambodian market in 2015 when the country’s caffeine addiction began to reach a critical mass. By the end of the year, it hopes to have opened eight stores across the Kingdom, a healthy expansion that Por Lim, the coffee chain’s country manager, attributes to the superior quality of its customer service and product
What is your assessment of Starbucks’ performance in Cambodia?
We are seeing a lot of interest from our customers. On 24 August, we launched our sixth store in Cambodia in Siem Reap, and we plan to open two more stores this year. Every store is made differently; we like to add some local character. We only use top quality Arabica beans, which we source from around the world. What’s the focus of your marketing campaign in Cambodia? Is there a certain demographic you are appealing to? In terms of our branding, a lot of people already know about us. What we have to do now is invest in our employees, or partners. We try to build a good connection with our customers by using their first name and offering a range of food and drink. In our BKK store [in Phnom Penh], we have the very special Starbucks Reserve; the blend varies from country to country. We have a different method of making coffee and we use more natural produce.
What have been some of the challenges for Starbucks operating in Cambodia so far?
One of our issues is finding a good location, especially with a big parking space. We also spend a lot because we build a big store and the power is expensive here compared to other Asean countries.
Will Starbucks consider working with local coffee producers?
Starbucks has a team of people trying to find new farmers to work with, and Cambodia can grow good coffee beans, so there is the possibility that we might in the future.
Starbucks Cambodia general manager Por Lim