Pop­u­lar dat­ing app finds match with stream­ing plat­form

Southeast Asia Globe - - Next -

The app known as ‘the Tin­der of South­east Asia' is ex­pand­ing its busi­ness into on­line stream­ing. Af­ter Sin­ga­pore­based dat­ing app Pak­tor ac­quired the live stream­ing plat­form 17 Me­dia, the com­pa­nies said that the merger would cre­ate Asia's “largest so­cial en­ter­tain­ment com­pany”.

Ac­cord­ing to Pak­tor CEO and founder Joseph Phua, live stream­ing will al­low the firm to dou­ble its rev­enue this year through growth in ar­eas such as con­tent pro­duc­tion.

Phua started his app with South­east Asia's con­ser­va­tive dat­ing cul­ture in mind, al­low­ing Pak­tor to gain pop­u­lar­ity in a re­gion where on­line dat­ing had never quite taken off. He recog­nised that the tac­tics used by Western dat­ing apps were not trans­ferrable to the Asian mar­ket and built his com­pany ac­cord­ingly.

Now boast­ing more than 15 mil­lion users, Pak­tor in­tro­duced group chat fea­tures and new de­vel­oper tools that al­low for greater de­grees of se­cu­rity and pri­vacy for cus­tomers.

Pak­tor looks set to con­tinue its growth af­ter merg­ing with 17 Me­dia

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