Popular dating app finds match with streaming platform
The app known as ‘the Tinder of Southeast Asia' is expanding its business into online streaming. After Singaporebased dating app Paktor acquired the live streaming platform 17 Media, the companies said that the merger would create Asia's “largest social entertainment company”.
According to Paktor CEO and founder Joseph Phua, live streaming will allow the firm to double its revenue this year through growth in areas such as content production.
Phua started his app with Southeast Asia's conservative dating culture in mind, allowing Paktor to gain popularity in a region where online dating had never quite taken off. He recognised that the tactics used by Western dating apps were not transferrable to the Asian market and built his company accordingly.
Now boasting more than 15 million users, Paktor introduced group chat features and new developer tools that allow for greater degrees of security and privacy for customers.
Paktor looks set to continue its growth after merging with 17 Media