What is the main product of myBurgerlab
myBurgerLab focuses on serving creative and delicious combinations of burgers aimed at challenging the tastebuds/palates of burger fans everywhere.
Background story- behind the franchise.
3 young Malaysian guys with no culinary background took inspiration from their visit to America and successfully turned a simple burger joint into a burger phenomenon in Malaysia with a large cult following. Without compromising on the quality of their products and services, they slowly expanded organically across the suburbs on Kuala Lumpur serving the local communities. Now, with the successful opening in Phnom Penh, Cambodia, they are eyeing to serve the people of Singapore, Indonesia and Australia.
Black burger and buns, what’s the idea behind that.
The concept of a Charcoal bun was born out of necessity. After months of experimenting in the kitchen, the co-founders knew they had good flavoured burgers, however, they knew that if that were to survive in the harsh world of F&B and also of limited advertising/marketing budget, they needed to differentiate themselves. When they chanced upon the idea of introducing Charcoal Powder into their bun recipe, they knew they had found the ticket to going viral. So taking a bet that a Charcoal colored burger would get tongues a wagging, the trio launched their burger joint in the quiet neighborhood of Seapark. And as they say, the rest is history.
Targeting a broad market? all age groups, gender, ethnicity, etc ?
Burgers are what we call universal food. Nowadays, almost everywhere and anywhere you travel to, burger joints are a common sight. It is to a certain extent, a comfort food in its own right. Our target market is not defined by age, nor is it by gender or ethnicity. We are here to serve anyone who wants to have a good time, enjoy good food and is up for some trying something adventurous.
What is your main goal?
As a restaurant, to serve good tasting food and exceptional service is a given. As a greater goal, we aim to reshape the F&B landscape wherever we go by providing the training and coaching to ensure our staff acquire the technical skills needed to succeed in various industries.
Lab geeks are trained to put all effort into the burgers, can you tell us more story behind your geek teamwork.
In the kitchen, everyone is family. We all work towards a unified goal to serve our customers the best we have to offer. It is our tradition to take time off together and organise social outings to further enhance the team chemistry.
Always make100% hand made burgers, is it your motto?
Our mission statement is: To redefine the fast food industry by serving uncompromising good food and service while upholding the highest standards of our company culture
What makes your burgers different from other burger places?
We take pride in using the freshest ingredients and producing our own products. The buns, patties and sauces are all made from scratch everyday to ensure our customers enjoy the best that we have to offer. Apart from that we have a wide variety of creative burger choices that caters to both local and foreign palates.
Looking at introducing local flavours menu, to cater to the Khmer people as well as foreigners. Is it still in the plan?
Yes. Classic western flavours are still the core of our products but as it is with any successful business that’s worth it’s salt, a localisation of the menu is a must.