Re­ports of ra­dio’s death greatly ex­ag­ger­ated

24 Hours Toronto - - EDUCATION - JOANNE RICHARD

Don’t do it! Pick some­thing more lu­cra­tive. DJ Sawchuk is glad he didn’t lis­ten! The re­cent grad has ful­filled his ca­reer goal of be­ing heard but not seen.

“You hear a lot about broad­cast­ing be­ing a dy­ing in­dus­try, but there are still jobs to be had. Look at Rogers and Bell — both com­pa­nies are hir­ing right now to ex­pand their lo­cal TV news­casts. I ac­tu­ally have some of my class­mates hired at both sta­tions here in Win­nipeg,” says Sawchuk, who grad­u­ated in Cre­ative Com­mu­ni­ca­tions at Red River Col­lege in Win­nipeg and just landed a job at the Evanov Ra­dio Group (ERG) clus­ter in Win­nipeg, in­clud­ing En­ergy 106.

He cred­its his full­time po­si­tion to do­ing two in­tern­ships at ERG where he dab­bled in all sorts broad­cast work, in­clud­ing pro­duc­ing videos for the sta­tions’ Face­book and Youtube chan­nels. There are lots nay-say­ers out there that say that there are no jobs in broad­cast or you’ll never make money.

“For­get the word no! If you re­ally want to do it, do it. Put in the work, it’ll all work out.”

Ra­dio is not dead — it’s evolv­ing and still of­fers em­ploy­ment.

“There are jobs on air and peo­ple are look­ing for tal­ent but you need to stand out and be dif­fer­ent and if you hope to be on air in a ma­jor mar­ket, you do need small mar­ket ex­pe­ri­ence first,” says Paul Evanov, of the Evanov Ra­dio Group which owns18 in­de­pen­dent ra­dio sta­tions in­clud­ing the ex­tremely pop­u­lar Z103.5.

With down­siz­ing and fewer ra­dio com­pa­nies, stu­dents need to have sev­eral skill sets and work much harder to land a job in the in­dus­try, says Evanov, who is big on in­tern­ships.

“Be dif­fer­ent and stand out, be pre­pared to work hard and not in the field you thought you would be and make sure you are 100% pas­sion­ate about ra­dio. If not you are wast­ing your time.”

Ac­cord­ing to Sheila Walsh, a broad­caster and pro­fes­sor / co­or­di­na­tor of the Ra­dio Hum­ber pro­gram, with the evo­lu­tion of tech­nol­ogy and com­pe­ti­tion for an au­di­ence has come the evo­lu­tion of ca­reer op­por­tu­ni­ties and job de­scrip­tions, pri­mar­ily dig­i­tal me­dia con­tent cre­ation.

“Ra­dio sta­tions have a sec­ondary out­let for con­tent and lis­tener in­ter­ac­tion – and hun­dreds of jobs across the coun­try have been cre­ated to help man­age this area.

As far as other ca­reer op­por­tu­ni­ties, ra­dio of­fers many dif-

fer­ent on-air roles to be­hind the scenes roles, in­clud­ing com­mer­cial writ­ers, com­mer­cial pro­duc­ers, im­age pro­duc­ers, talk show pro­duc­ers, tech­ni­cal pro­duc­ers, pro­mo­tions and mar­ket­ing team, ac­count reps, to a huge amount of ad­min­is­tra­tive roles.”

GETTY/HAND­OUT

The evo­lu­tion of ra­dio broad­cast­ing has led to the cre­ation of new jobs, ac­cord­ing to Sheila Walsh, a broad­caster and pro­fes­sor/co­or­di­na­tor at Hum­ber Col­lege.

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.