Reports of radio’s death greatly exaggerated
Don’t do it! Pick something more lucrative. DJ Sawchuk is glad he didn’t listen! The recent grad has fulfilled his career goal of being heard but not seen.
“You hear a lot about broadcasting being a dying industry, but there are still jobs to be had. Look at Rogers and Bell — both companies are hiring right now to expand their local TV newscasts. I actually have some of my classmates hired at both stations here in Winnipeg,” says Sawchuk, who graduated in Creative Communications at Red River College in Winnipeg and just landed a job at the Evanov Radio Group (ERG) cluster in Winnipeg, including Energy 106.
He credits his fulltime position to doing two internships at ERG where he dabbled in all sorts broadcast work, including producing videos for the stations’ Facebook and Youtube channels. There are lots nay-sayers out there that say that there are no jobs in broadcast or you’ll never make money.
“Forget the word no! If you really want to do it, do it. Put in the work, it’ll all work out.”
Radio is not dead — it’s evolving and still offers employment.
“There are jobs on air and people are looking for talent but you need to stand out and be different and if you hope to be on air in a major market, you do need small market experience first,” says Paul Evanov, of the Evanov Radio Group which owns18 independent radio stations including the extremely popular Z103.5.
With downsizing and fewer radio companies, students need to have several skill sets and work much harder to land a job in the industry, says Evanov, who is big on internships.
“Be different and stand out, be prepared to work hard and not in the field you thought you would be and make sure you are 100% passionate about radio. If not you are wasting your time.”
According to Sheila Walsh, a broadcaster and professor / coordinator of the Radio Humber program, with the evolution of technology and competition for an audience has come the evolution of career opportunities and job descriptions, primarily digital media content creation.
“Radio stations have a secondary outlet for content and listener interaction – and hundreds of jobs across the country have been created to help manage this area.
As far as other career opportunities, radio offers many dif-
ferent on-air roles to behind the scenes roles, including commercial writers, commercial producers, image producers, talk show producers, technical producers, promotions and marketing team, account reps, to a huge amount of administrative roles.”
The evolution of radio broadcasting has led to the creation of new jobs, according to Sheila Walsh, a broadcaster and professor/coordinator at Humber College.