Some of us don’t handle praise well (maybe it’s just me). But out of all the reader emails I’ve recently received I wanted to share this one, as it is praise for some of our contributors. They are the unsung tellers of Canadian 4x4 stories, clear and true voices, which rise above the tide of international tales that attempt to obscure our unique and important Canadian 4x4 experiences. I read the latest issue of 4WDrive with great interest. It is inspiring to see pictures of old rigs like mine (an 80 series Land Cruiser) and to hear stories from people I can relate to.
Too many publications focus on the high dollar, the esoteric - the unreachable. And so I was heartened to read about the adventures of Ms. Wheeler, Mr. Melville, and Messrs. Cerruti and Butt. Now this is something achievable; this is something I can relate to!
In short, I loved the tone and focus of the new issue.
One more thing - I want to applaud Mr. Stanley for his courageous opinion piece on North America’s addiction to unnecessarily large 4x4s. Until that changes, we aren’t going to get mass-market vehicles that are actually practical, useful, fits-down-the-trail capable. The good stuff. What I wouldn’t give for a Hilux or a proper diesel HDJ 78/79 series Land Cruiser...
Anyhow, congratulations. Content like this will ensure I continue to be a subscriber into the future. T. Dobson
As we celebrate Canada’s 150th this year, let’s also celebrate all the Canadians who tell our unique stories, in our own unique language and locations - the country where we gather, regardless of province or territory, at Tim’s or PetroCan, before heading out to camp, or hit the trails.
I would like to thank you, our increasing number of readers - for sharing the mag with friends, subscribing, buying the mag - in print and digital, signing up for the monthly newsletters, and sharing your stories and sending in your story requests.
I raise a beer and toast you, as I sit at camp with friends, reflections of flickering firelight off a muddy 4x4, almost lost in the Canadian wilderness.