Congratulations, You Belong to a Cult
Perhaps congratulations are not in order, but according to The Gathering (Society of Cult Brands), Jeep has been recognized as a cult brand. Eight brands, and their leaders, were honoured at The Gathering in Banff, Alberta (Feb. 21-23) for their outstanding courage and unconventional thinking in achieving enviable brand engagement and reaping the benefits of cult-like status. Mike Manley, Head of Jeep Brand – FCA said, “The global Jeep community is like no other. There is no other automotive brand that is so instantly recognizable and woven into the history of its home nation yet recognized around the world, and one that is protected with such a passion by its owners, fans and followers."
Chris Kneeland, The Gathering co-founder and Chair of the Brand Selection Committee said “Other automotive brands have been nominated over the years, but it’s so fitting that Jeep is the first Cult Brand Honouree. It’s an iconic brand with vehicles that stand apart from any other in the automotive category. Their marketing, product innovation and customer engagement are best-of-breed and represent exactly how cult brands foster internal and external brand engagement.”
I guess this is good news? However, I prefer community and lifestyle over ‘cult’, might be time to look at another brand of 4x4.