Friends pur­sue shared passion; de­velop T-shirt line

Advertiser (Grand Falls) - - Front Page - BY BETH PEN­NEY

Lau­ren Saunders and Emily Evans have been friends for­ever. The pair started mak­ing clothes for their Bar­bie dolls as chil­dren, and now they are busi­ness part­ners with the same love of fash­ion.

“We’ve al­ways wanted to do some­thing cloth­ing re­lated,” said Saunders. “Ever since we were kids.”

The women grew up to­gether in Grand Falls-Wind­sor, but made their way to St. John’s for univer­sity.

“We used to talk about going to school for fash­ion de­sign,” said Saunders. “But it never re­ally turned out that way, and we set­tled into our own ca­reers and lives.”

Over the next decade, the women be­gan their sep­a­rate ca­reers, but their passion for fash­ion never faded.

“Both of us knew there was a lit­tle some­thing miss­ing in our lives,” said Evans. “It’s ob­vi­ous you’re pas­sion­ate about some­thing when you still want to pur­sue it over a decade later.”

Evans has been in­volved with pho­tog­ra­phy for eight years, but last year she started a 100day project, un­der the salt phi­los­o­phy.

“The salt phi­los­o­phy for us is all about be­ing gen­uine and nat­u­ral,” said Evans.

“When you hear some­one be­ing re­ferred to as ‘the salt of the earth,’ you au­to­mat­i­cally know they are good-na­tured peo­ple who are true to them­selves,” said Saunders.

Evans’ 100-day project con­sisted of a photo shoot ev­ery day, no mat­ter what was hap­pen­ing in her per­sonal life.

“It re­ally in­spired me, and that’s sort of where the ‘Salt’ logo came to life,” said Evans.

The pair started print­ing their lo­gos on plain white T-shirts in April, and they have been work­ing flat out ever since.

Right now there are four dif­fer­ent T-shirt styles.

“Our most pop­u­lar style right now is def­i­nitely the comfy crew neck sweater,” said Saunders. “We knew from the minute we started we wanted to make a grey sweat­shirt. We both used to live in old grey sweat­shirts, so these are a lot nicer than they were.”

The logo is sim­ple and it’s some­thing the pair feels that any­body can wear and iden­tify with.

“A lot of peo­ple who we never ex­pected have come to buy shirts,” said Saunders. “It’s been one of the best parts.”

The pair told The Tele­gram that men and women of all ages and back­grounds have pur­chased T-shirts.

“One day a lady was here buy­ing a shirt for her young daugh­ter,” said Evans. “A few min­utes later a guy in his 20s showed up on his mo­tor­cy­cle, full of tat­toos, look­ing for one as well. It was the best.”

The shop, SALT, is lo­cated in St. John’s, where stock is kept and or­ders are filled.

“The grand­mother who pre­vi­ously owned this space had it as a con­ve­nience store,” said Evans. “The fam­ily told me that it was al­ways known as ‘the shop’ and asked if I would con­sider keep­ing the name alive. That’s why we are ‘The Shop, SALT.’”

The women have been keep­ing busy with pop-up shops, yoga in the park and net­work­ing as much as pos­si­ble.

“For now, this is our side project,” said Evans. “But it’s def­i­nitely full-time work.”

Saunders and Evans say they have some big ideas com­ing up, in­clud­ing a cou­ple of new items for the fall.

“The shop is pretty much where we spend all of our free time,” said Saunders. “We’re al­ways think­ing about what fun things we could do next.”

Lau­ren Saunders (left) and Emily Evans (right).

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