Hockey team name, logo, earn some growls

Advertiser (Grand Falls) - - Editorial -

The name, New­found­land Growlers and the logo, a be­wil­dered look­ing New­found­land dog, an­nounced for the ECHL team in St. John’s dis­play ig­no­rance and in­sen­si­tiv­ity. The team own­ers and man­age­ment are ob­vi­ously un­aware that New­found­land dogs are known for their pleas­ant dis­po­si­tion. They are not growlers.

As St. John’s is the cap­i­tal city of the prov­ince of “New­found­land and Labrador” the team name should in­clude the full name of the prov­ince or St. John’s only. The “New­found­land and Labrador Ca­nines” with re­al­is­tic im­ages of a black New­found­land dog and a black Labrador re­triever would be much more ap­pro­pri­ate.

The an­nounced name shows great in­sen­si­tiv­ity to the fact that Labrador con­sti­tutes about 70 per cent of the area of this prov­ince. As far as growlers also be­ing chunks of sea ice, some­thing more dy­namic would be much bet­ter for a sports team.

Let’s go ca­nines!

Kevin Halleran St. John’s

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