We’re sure your brother-in-law’s jazz-fusion jam band is stellar, but they might not be the smartest entertainment choice. McCarthy is a big fan of local talent, but recognizes that it’s not always the best fit, as tempting as it is to hire someone who doesn’t need a hotel room and a flight home. Non-local speakers often need firstclass accommodations and airfare, as well as food and drinks (which might have to be first class, too). Again, have a contingency plan for some of the details – what if the plane is late or the cab doesn’t show up? – because “so much can happen between when a person leaves for and arrives at their destination that’s completely beyond your control,” McCarthy says.
The good thing is that the more you hire this kind of talent, the better terms you’re likely to be on with their agent, which could help you negotiate the price next time you need them.
“People will remember the food, good or bad”