In the spot­light

An­napo­lis Val­ley fea­tured at Bos­ton Globe Travel Show

Annapolis Valley Register - - COMMUNITY - KENTVILLE

An­napo­lis Val­ley re­cently had a unique op­por­tu­nity.

The area was in the spot­light at the Bos­ton Globe Travel Show. The event was Feb. 10 to 12 in Bos­ton, Mas­sachusetts and re­gional tourism part­ners shared a booth with Bay Fer­ries to pro­mote Nova Scotia des­ti­na­tions.

Dale Toll­man from Bos­ton, MA, won a 10-day (11-night) Nova Scotia Road Trip Ad­ven­ture. The prize pack­age, val­ued at more than $2,500, in­cluded ac­com­mo­da­tion, din­ing and des­ti­na­tions in the An­napo­lis Val­ley.

The An­napo­lis Val­ley Cham­ber of Com­merce tourism mar­ket­ing com­mit­tee and the Val­ley Re­gional En­ter­prise Net­work rep­re­sented Val­ley busi­nesses at the travel show.

This was a strate­gic op­por­tu­nity to pro­mote the area as a tourism des­ti­na­tion eas­ily ac­ces­si­ble by ferry, said Judy Ra­fuse, ex­ec­u­tive di­rec­tor of the An­napo­lis Val­ley Cham­ber of Com­merce. Last year the cham­ber was en­gaged in a search-en­gine mar­ket­ing project with Tourism Nova Scotia.

“A great many vis­i­tors search­ing the An­napo­lis Val­ley were from New Eng­land states,” said Ra­fuse.

Emily Kon­rath, an eco­nomic de­vel­op­ment of­fi­cer with the Val­ley Re­gional En­ter­prise Net­work, was at the travel show along with Heather Lee­man, who is chair­woman of the AVCC tourism com­mit­tee. They were part of a del­e­ga­tion led by Bay Fer­ries, which in­cluded re­gional tourism as­so­ci­a­tions from var­i­ous parts of the prov­ince.

“Peo­ple were in­ter­ested in our Val­ley winer­ies,” said Kon­rath. “They also wanted to know what to visit and when to visit.”

“There is clearly a strong in­ter­est in dis­cov­er­ing the An­napo­lis Val­ley,” said Kelly Ells, chief ex­ec­u­tive of­fi­cer of the Val­ley Re­gional En­ter­prise Net­work (known as the Val­ley REN).

SUB­MIT­TED

Emily Kon­rath, left, an eco­nomic de­vel­op­ment of­fi­cer with the Val­ley REN, was at the Bos­ton Globe Travel Show with Heather Lee­man, right, chair­woman of the An­napo­lis Val­ley Cham­ber of Com­merce tourism mar­ket­ing com­mit­tee. They were part of a del­e­ga­tion led by Bay Fer­ries, with re­gional tourism as­so­ci­a­tions from var­i­ous parts of the prov­ince.

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