On the move with mo­bile wig ser­vice

Annapolis Valley Register - - LIVING - BY DENISE SURETTE DART­MOUTH, N.S. denis­esurette@hot­mail.com

More than 20 years ago, Seanne Mel­drum was an ex­pect­ing first­time mother when she be­gan to no­tice her hair was fall­ing out in patches.

Di­ag­nosed with alope­cia areata at 25 years old, Mel­drum then saw what was left of her hair dis­ap­pear over the next two years.

“At 27, I ended up los­ing all of my hair,” says Mel­drum, owner of her new mo­bile busi­ness, Trea­sured Tress Mo­bile Wig Ser­vice, which is based out of Dart­mouth.

“We live in a so­ci­ety that cov­ets beauty and I loved my hair. At that time, there were very lit­tle re­sources avail­able — very lit­tle re­sources to ob­tain hair, very lit­tle re­sources for in­di­vid­u­als los­ing hair — so I suf­fered it alone.”

The last two decades have seen Mel­drum go from los­ing patches of her hair to los­ing all of her hair, eye­lashes and eye­brows, hav­ing it all grow back and then los­ing it all over again. The roller-coaster of emo­tions left Mel­drum with a de­sire to help oth­ers wade through a murky pool of pos­si­ble so­lu­tions in a dig­ni­fied way.

“I had re­sorted to trav­el­ling to Mon­treal, Toronto, New York and end­ing up spend­ing thou­sands of dol­lars and still be­ing taken ad­van­tage of, hav­ing that icky, nondig­ni­fied feel­ing,” says Mel­drum.

Mel­drum hopes shar­ing in­for­ma­tion about her busi­ness will let oth­ers know there are op­tions and other peo­ple in Nova Sco­tia who live with hair loss. Through her busi­ness, she has met con­tacts who are look­ing into ini­ti­at­ing a sup­port group and other re­sources for Nova Sco­tians.

Since start­ing her busi­ness six months ago, af­ter con­sid­er­ing the startup for many years, it has bloomed into the largest sup­plier of both syn­thetic and hu­man hair wigs in the Mar­itimes. She takes her sup­plies on the road all over the prov­ince to meet with peo­ple liv­ing with alope­cia, hair loss from can­cer treat­ments, thin­ning hair and male pat­tern bald­ness. She says there are many women and men suf­fer­ing with hair loss in si­lence.

Mel­drum’s bur­gundy SUV is her mo­bile of­fice, where she brings sam­ples of dif­fer­ent caps (the part that fits to the scalp) and piles of cat­a­logues with hun­dreds of styles and colour op­tions. The ini­tial two-hour con­sul­ta­tion is free — although there is a small travel fee for out-of-town clients — and Mel­drum says this is key to find­ing out what prod­uct is best for each in­di­vid­ual need. The price range is wide with so many dif­fer­ent op­tions, vary­ing from $170 all the way to $3,500 per wig or top­per.

“We dis­cuss what type of hair loss it is, but it’s also about mak­ing that in­di­vid­ual com­fort­able and me fig­ur­ing out the type of per­son­al­ity this per­son has and what the best so­lu­tion would be. They may come to me and say, ‘I need a wig,’ but it may not be a wig that they need; it may be a top­per or it may be an­other so­lu­tion.”

Mel­drum has heard from many clients that her mo­bile ser­vice and her ex­pe­ri­ence with her own hair loss is what drew them to con­tact­ing her. She says af­ter 20 years of wear­ing wigs her­self, she can help set up ex­pec­ta­tions, help them make de­ci­sions on what is best for their sit­u­a­tion and of­fer sup­port through­out the process. She also pro­vides wig ser­vic­ing to any­one need­ing their wig re­freshed or fixed.

As Mel­drum con­tin­ues to grow her busi­ness, she looks for­ward to in­creas­ing styles for clients to model and a wide reach across Nova Sco­tia. But she says the one thing that won’t change is her per­sonal at­ten­tion and home vis­its. Mel­drum says it’s not about the sale. Her pas­sion lies in each time her clients try on their wig for the first time and see­ing the look on their faces.

“It is so awe­some when I go to some­one in need and they feel that cer­tain things are hope­less and then they try on a top­per or a wig and they can’t be­lieve it. It’s about the in­di­vid­ual — help­ing them have the most dig­ni­fied ex­pe­ri­ence so they can get to the point where they have a so­lu­tion and they feel good about it. I know how they feel.”

To learn more, visit trea­suredtress­wigs.com or call 902719-2909.

DENISE SURETTE PHOTO

Seanne Mel­drum, owner of Trea­sured Tress Mo­bile Wig Ser­vice, trav­els across Nova Sco­tia of­fer­ing con­sul­ta­tions and wig op­tions to peo­ple liv­ing with hair loss.

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