On the move with mobile wig service
More than 20 years ago, Seanne Meldrum was an expecting firsttime mother when she began to notice her hair was falling out in patches.
Diagnosed with alopecia areata at 25 years old, Meldrum then saw what was left of her hair disappear over the next two years.
“At 27, I ended up losing all of my hair,” says Meldrum, owner of her new mobile business, Treasured Tress Mobile Wig Service, which is based out of Dartmouth.
“We live in a society that covets beauty and I loved my hair. At that time, there were very little resources available — very little resources to obtain hair, very little resources for individuals losing hair — so I suffered it alone.”
The last two decades have seen Meldrum go from losing patches of her hair to losing all of her hair, eyelashes and eyebrows, having it all grow back and then losing it all over again. The roller-coaster of emotions left Meldrum with a desire to help others wade through a murky pool of possible solutions in a dignified way.
“I had resorted to travelling to Montreal, Toronto, New York and ending up spending thousands of dollars and still being taken advantage of, having that icky, nondignified feeling,” says Meldrum.
Meldrum hopes sharing information about her business will let others know there are options and other people in Nova Scotia who live with hair loss. Through her business, she has met contacts who are looking into initiating a support group and other resources for Nova Scotians.
Since starting her business six months ago, after considering the startup for many years, it has bloomed into the largest supplier of both synthetic and human hair wigs in the Maritimes. She takes her supplies on the road all over the province to meet with people living with alopecia, hair loss from cancer treatments, thinning hair and male pattern baldness. She says there are many women and men suffering with hair loss in silence.
Meldrum’s burgundy SUV is her mobile office, where she brings samples of different caps (the part that fits to the scalp) and piles of catalogues with hundreds of styles and colour options. The initial two-hour consultation is free — although there is a small travel fee for out-of-town clients — and Meldrum says this is key to finding out what product is best for each individual need. The price range is wide with so many different options, varying from $170 all the way to $3,500 per wig or topper.
“We discuss what type of hair loss it is, but it’s also about making that individual comfortable and me figuring out the type of personality this person has and what the best solution would be. They may come to me and say, ‘I need a wig,’ but it may not be a wig that they need; it may be a topper or it may be another solution.”
Meldrum has heard from many clients that her mobile service and her experience with her own hair loss is what drew them to contacting her. She says after 20 years of wearing wigs herself, she can help set up expectations, help them make decisions on what is best for their situation and offer support throughout the process. She also provides wig servicing to anyone needing their wig refreshed or fixed.
As Meldrum continues to grow her business, she looks forward to increasing styles for clients to model and a wide reach across Nova Scotia. But she says the one thing that won’t change is her personal attention and home visits. Meldrum says it’s not about the sale. Her passion lies in each time her clients try on their wig for the first time and seeing the look on their faces.
“It is so awesome when I go to someone in need and they feel that certain things are hopeless and then they try on a topper or a wig and they can’t believe it. It’s about the individual — helping them have the most dignified experience so they can get to the point where they have a solution and they feel good about it. I know how they feel.”
To learn more, visit treasuredtresswigs.com or call 902719-2909.
Seanne Meldrum, owner of Treasured Tress Mobile Wig Service, travels across Nova Scotia offering consultations and wig options to people living with hair loss.