Wel­come to Ara­bella 2.0

Arabella - - LISA WOLFIN - Brian Usher Pub­lisher and CEO www.ara­bel­lade­sign.com

Well we cer­tainly had an up and down win­ter here in the Mar­itimes. We thought we were es­cap­ing the con­di­tions of past win­ters but then Fe­bru­ary came along with re­peated dumps of snow that seemed enor­mous given the con­trast with the ear­lier, more re­laxed months. But with all that now over we are in the midst of en­joy­ing a great spring and look­ing for­ward to sum­mer. With the com­ing of spring it’s time to look back and cel­e­brate all that we have ac­com­plished and look for­ward to all that we can be­come.

Time to Cel­e­brate, Time to Re­mem­ber

With this is­sue, Vol­ume 10, Is­sue 1, we wel­come some new mem­bers into our team. We’ve added some great de­sign and pro­duc­tion peo­ple here in New Brunswick, as well two great writ­ers, who just hap­pen to live around the cor­ner and down the street. We wel­come Joshua Hoyt and Blair Cox from Leave a Mark De­sign up in Mataquak and Fred­er­ic­ton; along with Sheila and Mark Bla­grave here in St. An­drews by-the-sea. As some read­ers may know, we also just pub­lished De­bra’s most re­cent book “The Love of Flow­ers” which in ad­di­tion to giv­ing praise to 40 Na­ture’s Art, it is also a pow­er­ful com­mem­o­ra­tive piece for her Mother, Agnes Mary Kapp. Thanks to all the great folks at Sun­bury Shores and our com­mu­nity in St. An­drews for start­ing us off with such an en­er­gized and en­gaged book sign­ing event. It was par­tic­u­larly poignant to hear how the book brought back so many mem­o­ries of lov­ing fam­ily re­la­tion­ships. More events are planned for the com­ing months in St. John, Fred­er­ic­ton, Mon­treal, Toronto, Calgary and Van­cou­ver.

Our Ac­com­plish­ments

As part of our ef­forts to in­crease the fund­ing for our pub­li­ca­tions (which is per­haps an ob­ses­sion), we’ve had the chance to look back and take stock of what we’ve ac­com­plished and where we might grow in sup­port­ing and pro­mot­ing cre­ative tal­ent in the fu­ture. We serve a num­ber of stake­hold­ers and we truly be­lieve we have made a dif­fer­ence. For artists, ARA­BELLA has be­come an ex­tremely cred­i­ble and well-re­spected ve­hi­cle for telling their sto­ries and dis­play­ing their from a wide ge­o­graphic re­gion - ba­si­cally all of North Amer­ica. The mag­a­zine also serves as a source of pro­fes­sional in­spi­ra­tion and means of net­work­ing with other artists, as well as a wider range of gallery ex­hibit­ing op­por­tu­ni­ties. For gal­leries, ARA­BELLA has served as an ex­tremely strong mar­ket­ing sup­port for pro­mo­tion of in-gallery events and sales, as well as an ideal means of iden­ti­fy­ing tal­ent to ex­pand gallery of­fer­ings to local clients and art col­lec­tors. For art col­lec­tors, in ad­di­tion to ex­pand­ing aware­ness of the depth and breadth of tal­ent in the Cana­dian art mar­ket, ARA­BELLA also serves to help iden­tify emerg­ing tal­ent and in­vest­ment op­por­tu­ni­ties with high po­ten­tial for re­turn. For Our Read­ers, based on their un­am­bigu­ous feed­back and tes­ti­mo­ni­als, ARA­BELLA is clearly val­ued for its unique brand of pub­lish­ing, ed­u­ca­tion and per­sonal read­ing en­joy­ment. It is rec­og­nized and ap­pre­ci­ated for be­ing uniquely con­tem­po­rary, highly per­sonal, wider au­di­ence than tra­di­tional spe­cialty mag­a­zines fo­cus­ing on arts ap­pre­ci­a­tion, cri­tique, and ex­pert di­a­logue. Keep your com­ments com­ing as they truly keep our spir­its alive and well.

A Fu­ture Full of Chal­lenges & Op­por­tu­ni­ties

Today, we be­lieve ARA­BELLA is the premier Cana­dian consumer mag­a­zine fo­cus­ing on arts, ar­chi­tec­ture and de­sign. It fo­cuses on all that is beau­ti­ful in the world from our per­spec­tive and it helps sup­port and pro­motes arts and cul­ture in a way that no other mag­a­zine does.

and niche for Cana­dian art and we pro­vide artists and gal­leries with a proven ap­proach to net­work­ing and mar­ket­ing. We have fan­tas­tic read­er­ship sup­port and the fea­ture ar­ti­cles in ARA­BELLA con­tinue to pro­vide real mar­ket­ing and ca­reer ad­van­tage to those we pro­file. Our big­gest chal­lenge today is not the cre­ation process for this beau­ti­ful mag­a­zine but it pro­duc­tion and distri­bu­tion through ad­ver­tis­ing rev­enues alone. Some peo­ple ar­gue the ad­van­tages of just go­ing digital, but our read­er­ship feed­back is quite clear and un­equiv­o­cal - there is sim­ply noth­ing that com­pares to phys­i­cally hold­ing this high-end, qual­ity book; turn­ing the pages and be­ing ab­sorbed by the orig­i­nal, in-depth sto­ries and visual rep­re­sen­ta­tions of a fan­tas­tic ar­ray of artis­tic works.

Go­ing For­ward

So as we go for­ward, we are look­ing at dif­fer­ent may be one op­tion; it’s a route taken by some of our col­leagues at The Wal­rus and Cana­dian Art. We’re also ex­plor­ing a range of add-on a wider ar­ray of re­lated prod­uct & ser­vice sales. Given our reach and our digital mar­ket­ing po­ten­tial we might also start ex­plor­ing com­mis­sion shar­ing ar­range­ments with artists and gal­leries. Fi­nally, col­lab­o­ra­tion and part­ner­ships with like-minded in­di­vid­u­als and or­ga­ni­za­tions may well be an av­enue to ex­plore. As al­ways we wel­come your feed­back and con­tin­ued sup­port. There’s strength in num­bers so if you feel you can pro­vide any guid­ance or want to as­sist in our ef­forts to shape the fu­ture of ARA­BELLA don’t hes­i­tate to con­nect with us. It’s al­ways a plea­sure to hear how im­por­tant ARA­BELLA is to each of you.

Like all jour­neys there are many turns and forks in the road and while there are al­ways un­cer­tain­ties, the plea­sure of creat­ing one of the most out­stand­ing arts pub­li­ca­tions in the world is well worth it.

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