WEEK­END WAR­RIOR

Startup en­tre­pre­neur Ja­son Car­valho com­pares the cre­ative process in paint­ing to build­ing a com­pany

BC Business Magazine - - Contents -

For en­tre­pre­neur Ja­son Car­valho, paint­ing and build­ing a busi­ness have plenty in com­mon

I grew up in a small town, Kiti­mat, and my fi­ancée grew up in a smaller town, Har­ri­son Hot Springs. We lived in down­town Van­cou­ver for close to seven years. In 2013, we had sold the com­pany, Mar­i­lyn­jean, and moved out to Co­quit­lam. We bought a house right on top of a moun­tain, and ev­ery sin­gle day I'd be walk­ing out and I would see a bear or a doe or birds I've never seen be­fore. I thought I'd try to cap­ture that by tak­ing pho­tos. Then I said, “Why don't I try and paint some of this?” I started off watch­ing Bob Ross Youtube videos. Be­ing an en­tre­pre­neur, you're kind of OCD, so I wanted to get started right away. I had Ama­zon Prime ship me the Bob Ross paint­ing kit, which was my first set of brushes and oil paints, went to the lo­cal art store and got a few can­vases and started go­ing at it.

I re­ally em­braced the re­mote work life­style—be­ing able to build com­pa­nies glob­ally but still be in a place where you're in­spired lo­cally. The cre­ative process about paint­ing is sim­i­lar to that of build­ing a com­pany. It takes a lot of time to think through how you're go­ing to build a pic­ture. We were in Nova Sco­tia a few sum­mers ago, and I took a pic­ture of the coast. This was a re­ally in­tri­cate photo, and the Bob Ross Youtube videos weren't go­ing to cut it in terms of al­low­ing me to think through how I was go­ing to de­velop that paint­ing. Sim­i­lar to de­vel­op­ing busi­nesses, start­ing off with busi­ness plans and mar­ket­ing plans and fi­nan­cial plans and try­ing to un­der­stand data, I had to fig­ure out how I was go­ing to build such an in­tri­cate paint­ing. So I watched even more so­phis­ti­cated Youtube videos that were ac­tu­ally paint­ing in real time.

The sooner that a per­son be­comes cre­ative or tries to be cre­ative, the more they re­al­ize that there are no bound­aries to do­ing what­ever it is they want in the world. I think that the form of ex­pres­sion through paint is what I find the most com­pelling about it. Just like an en­trepreneur­ship, there are no lim­its, so that's where I see the con­nec­tion be­tween the two.

—as told to Felic­ity Stone

NAT­U­RAL TAL­ENT Car­valho draws cre­ative in­spi­ra­tion from the trees near his Co­quit­lam home

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