[from Latin mus­cu­lus + Latin memo­ria: mus­cle + mem­ory] “We aren’t go­ing to sur­ren­der any of the ex­pense dis­ci­pline we have worked into the mus­cle mem­ory of our firm,” Cit­i­group Inc. CEO Michael Cor­bat, Bloomberg, July 25, 2017

BC Business Magazine - - Contents -

Mus­cle mem­ory is no stretch

What do mus­cles have to do with busi­ness pro­ce­dures? Also called mo­tor mem­ory, mus­cle mem­ory is the abil­ity to au­to­mat­i­cally per­form a move­ment learned through fre­quent rep­e­ti­tion. Mus­cle mem­ory isn’t stored in mus­cles but in the brain: it’s a type of pro­ce­dural mem­ory, which in­volves know­ing how to do some­thing with­out con­sciously think­ing about it thanks to re­peated prac­tice. That mem­ory needn’t even in­volve much mus­cu­lar ef­fort–for ex­am­ple, read­ing, driv­ing a car or typ­ing a pass­word. Pro­ce­dural or mus­cle mem­ory is long last­ing and ha­bit­ual, which is why we don’t for­get how to ride a bi­cy­cle–or to ex­er­cise ex­pense dis­ci­pline.

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