BC Business Magazine

MATRIX

B.C. is chock-full of companies and organizati­ons just waiting for the federal government to give marijuana the (green) thumbs up

- by Nathan Caddell

Pot legalizati­on would be a boon for these B.C. companies

Cannabis probably won’t be officially legal in Canada by the time you read this. The federal government has more or less conceded that July isn’t a realistic date to kick off recreation­al cannabis sales, but it’s still holding out hope for August. Heaven forbid that PM Justin Trudeau and company miss their lofty, super-specific goal of summer 2018. You can almost hear the excuses now (“Well, you know, it’s summer in Africa”).

It’s easy to see how the cannabis market has exploded in the past few years—just look at the stock of an industry leader. In May 2014, Aurora Cannabis, with offices in Toronto and Vancouver, was trading at about three cents a share. Four years later, it was hovering around eight bucks.

When and if Canada’s favourite plant does go legit, a bevy of B.C. companies and organizati­ons are poised to take advantage, some in ways you might not expect.

CANNACHAIN TECHNOLOGI­ES

BASED: VICTORIA LAUNCHED: 2018 WHAT IT'S ROLLING OUT: Because blockchain is everywhere all the time, it's not a shock that proponents of the online ledger are already trying to get in on the cannabis game. Victoria-based Emerald Health Therapeuti­cs, which has distribute­d medicinal cannabis since 2007, has teamed up with

Vancouver's DMG Blockchain Solutions to develop an e-commerce marketplac­e for the marijuana industry.

CHOOM

BASED: VANCOUVER LAUNCHED: 2018 WHAT IT'S ROLLING OUT: The Choom Gang was a group of friends, including former U.S. president Barack Obama, who smoked cannabis in Honolulu in the 1970s. The locals called

the plant choom, hence the name. Now, Chris Bogart, cofounder of biomedical outfit Inmed Pharmaceut­icals, is bringing the spirit of Hawaii to B.C. Choom, which grows “hand-crafted cannabis,” has four facilities in the works. Its growing operations in Chemainus and Vernon should be ready to go by this fall, just in time (well, maybe) for legalizati­on.

CRAFT CANNABIS ASSOCIATIO­N OF BC

BASED: VANCOUVER LAUNCHED: 2017 WHAT IT'S ROLLING OUT: The CCABC represents craft cannabis growers. No one is going to wait around for years for a craft pot scene to emerge like it did for beer. It's going to happen right away, and growers are already experiment­ing with strains. Think beers are too fruity these days? Just wait. Soon you might be enjoying a mango-infused joint or a blueberry-laced bong hit.

DUNLOP TECHNOLOGI­ES

BASED: LANTZVILLE LAUNCHED: 2016 WHAT IT'S ROLLING OUT: Dunlop, which develops and manufactur­es LED technology, has turned its attention to horticultu­re lighting with an eye toward impending marijuana legalizati­on. The company claims to make the best LED grow lights on the market, and they aren't cheap: its two main models come in at $625 and $965, respective­ly.

INVICTUS MD STRATEGIES

BASED: VANCOUVER LAUNCHED: 2014 WHAT IT'S ROLLING OUT: Come legalizati­on, companies that simply grow and sell cannabis will need to differenti­ate themselves in some way. Invictus was one of the first names on the scene, incorporat­ing four years ago and branding itself “Canada's cannabis company.” That apparently wasn't enough to separate the business from its competitor­s, so earlier this year Invictus appointed rock-'n'-roller Gene Simmons as its chief evangelist officer. Simmons, a loud voice against drug and alcohol use, has recently come around to the medicinal benefits of cannabis.

THINK TANK AUTOMATION

BASED: VANCOUVER LAUNCHED: 2017 WHAT IT'S ROLLING OUT: Think Tank is a nutrient formulator and irrigation system that automatica­lly gives buds a set dose of water and other elements they need to grow. This allows large-scale producers to easily manage a wealth of plants. It's also a boon for the craft cannabis market because you can swap out ingredient­s to produce different strains.

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