Zeeshan Hayat + Karina Hayat
CO- FOUNDER AND CEO + CO- FOUNDER AND PRESIDENT, PRIZM MEDIA
Combining entrepreneurship with health care came naturally to Karina and Zeeshan Hayat, who both grew up in families that struggled financially and have lost relatives to diabetes. In 2001 while still at Douglas College–zeeshan was studying business, and Karina, planning to become a doctor, took biology–the pair launched an online enterprise that sold health supplements.
Since then Prizm Media has become a technology company that connects more than 70 million North Americans with chronic illnesses to pharmacies and providers of medical equipment, from hearing aids to catheters. Its Rxtome app allows patients to order or refill prescriptions from pharmacies 24/ 7 for free delivery. And because Prizm Media, which employs 31 people at its Vancouver head office and another 245 in its offshore call centres, knows who's buying the products, it also supplies leads to medical suppliers for marketing campaigns.