RETHINKER

Best Health - - ADVICE - MJ DECOTEAU EX­EC­U­TIVE DI­REC­TOR AND FOUNDER OF RE­THINK BREAST CAN­CER

In 2001, MJ DeCoteau started Re­think Breast Can­cer, an or­ga­ni­za­tion aimed at ed­u­cat­ing young women about breast can­cer, be­cause she was wor­ried about her own risk fac­tors – she lost her mom to the disease. When she looked into get­ting in­volved in ex­ist­ing or­ga­ni­za­tions, all the pam­phlets and cam­paigns were cov­ered in pic­tures of older women. “There was a light bulb moment that there was this move­ment out there, but young women weren’t re­ally in­volved in that move­ment,” says DeCoteau.

Her aware­ness ini­tia­tive was re­ceived, but it be­gan to evolve when young women who were deal­ing with the di­ag­no­sis be­gan reach­ing out, need­ing the sup­port of oth­ers in their de­mo­graphic. When it comes to breast can­cer, early de­tec­tion can be a fac­tor in pa­tient out­comes, so spread­ing aware­ness when women are young can lit­er­ally be a life­saver.

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