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See­ing pos­si­bil­i­ties where oth­ers see lim­i­ta­tions has been part of Lang­muir’s busi­ness savvy since her early days in the fra­grance world. “Per­fumers are a unique breed of pretty sen­si­tive peo­ple,” she says. “I was just born that way – I was al­ways aware of sen­so­rial things.” One of her for­ma­tive men­tors, the nose be­hind sig­na­ture Aveda Chakra scents, was an early cham­pion of nat­u­ral in­gre­di­ents. “When I trained with Ge­orge Chapoulie 20 years ago, he had al­ready stopped us­ing syn­thet­ics, and per­fumers thought he was crazy,” she says.

At 25, Lang­muir started an aro­mather­apy com­pany, rent­ing out a kiosk in a Toronto-area mall to sell es­sen­tial oil blends – or at least try to. “Ev­ery­one thought it was pot­pourri,” she re­calls.

In the years that fol­lowed, she fo­cused on fra­grances and stead­fastly built a ca­reer around her own la­bel, in ad­di­tion to prod­uct de­vel­op­ment for brands as var­ied as Play­boy, El­iz­a­beth Ar­den and An­thro­polo­gie. “Even when I was cre­at­ing and [had] launched Bite Beauty, we were send­ing 40-foot con­tain­ers of prod­uct to Ur­ban Out­fit­ters be­cause that was our bread and but­ter,” she says. “It was like the artist wait­ress­ing to pay the bills un­til she has her big break.”

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