COLOUR YOUR WORLD

Best Health - - YOU -

As Lang­muir swatches a few of the 12 new lus­cious colours with names to match (Marsala, Demi-Glace, Candied), I get a first-hand demo of one of her skills: She can eye­ball the per­fect lip colour for any woman. “I don’t know where it came from,” she says. “I re­ally thought my back­ground was fra­grance and blend­ing [scents]. I still cre­ate 95 per­cent of our colours. As much as I’m sur­prised that I have this abil­ity to colour-match and cre­ate di­men­sion­al­ity and colour, the peo­ple who work in our Lip Lab re­ally amaze me.”

Start­ing out as a pop-up shop in SoHo in New York, the Lip Lab has grown into four per­ma­nent store­front lo­ca­tions, with in­ter­na­tional pos­si­bil­i­ties on the hori­zon. Of­fer­ing a glossy, high-en­ergy en­vi­ron­ment where you can cus­tom-mix a lip colour in a mat­ter of min­utes, these Lip Labs are an­other ex­am­ple of Lang­muir’s abil­ity to vi­su­al­ize and cre­ate. “It’s a beauty ex­pe­ri­ence that tran­scends pick­ing out a prod­uct and buy­ing it off the shelves,” she says, pin­point­ing the suc­cess of the bricks-and-mor­tar ba­bies as a ca­reer high­light.

“It’s one of the big­ger things that I’m proud of. As a com­pany, we didn’t re­ally have the re­sources to take that risk, but it felt right. And three years later, we have line­ups. We still turn away one-third of the peo­ple at the SoHo store ev­ery day.”

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