COLOUR YOUR WORLD
As Langmuir swatches a few of the 12 new luscious colours with names to match (Marsala, Demi-Glace, Candied), I get a first-hand demo of one of her skills: She can eyeball the perfect lip colour for any woman. “I don’t know where it came from,” she says. “I really thought my background was fragrance and blending [scents]. I still create 95 percent of our colours. As much as I’m surprised that I have this ability to colour-match and create dimensionality and colour, the people who work in our Lip Lab really amaze me.”
Starting out as a pop-up shop in SoHo in New York, the Lip Lab has grown into four permanent storefront locations, with international possibilities on the horizon. Offering a glossy, high-energy environment where you can custom-mix a lip colour in a matter of minutes, these Lip Labs are another example of Langmuir’s ability to visualize and create. “It’s a beauty experience that transcends picking out a product and buying it off the shelves,” she says, pinpointing the success of the bricks-and-mortar babies as a career highlight.
“It’s one of the bigger things that I’m proud of. As a company, we didn’t really have the resources to take that risk, but it felt right. And three years later, we have lineups. We still turn away one-third of the people at the SoHo store every day.”