Best Health - - LOOKS -

GREEN MAKEUP IS BLOW­ING UP, AND we’re not talk­ing about emer­ald-hued eye­liner. Cos­met­ics for­mu­lated with good-foryou in­gre­di­ents are more plen­ti­ful than ever, with com­pa­nies big and small step­ping onto the grow­ing play­ing field.

Ex­hibit A: Burt’s Bees. “It’s colour with care, and in­gre­di­ents that will nour­ish your skin over time,” says Abena An­twi, lead in­no­va­tion sci­en­tist be­hind the newly launched makeup line. “You’re get­ting the skin­care ben­e­fit us­ing the nat­u­ral in­gre­di­ents, ver­sus the syn­thetic ones that give you the tex­ture and the feel you want, but don’t have skin ben­e­fits at­tached to them.”

If prod­uct per­for­mance has kept you from dab­bling in nat­u­ral prod­ucts in the past, now is the time to ex­per­i­ment. “When I started 10 years ago, there were not a lot of nat­u­ral in­gre­di­ents out there,” says An­twi. Sup­ply and de­mand has raised the bar of ex­pec­ta­tions, help­ing to kiss good­bye to com­pro­mise when it comes to longevity or colour pay­off.

For An­twi and her team, who spent three years de­vel­op­ing the full-fledged col­lec­tion, that meant us­ing cult-sta­tus beauty prod­ucts as bench­marks while seek­ing al­ter­na­tives to widely-used fillers. To cre­ate a win­ning foun­da­tion, a fun­da­men­tal in An­twi’s eyes, sil­i­cone was out. “[Tra­di­tion­ally] you need sil­i­cone to help dis­perse the pig­ment, or a lot of the long-wear foun­da­tions have hard core syn­thetic poly­mers that will give you that re­sis­tance,” she says. The re­sult­ing blend with mead­ow­foam seed oil and fer­mented sugar cane squa­lene is packed with omega fatty acids to cre­ate a ra­di­ant look.

A prod­uct’s in­gre­di­ent list, while un­likely to ini­tially woo you as much as an eye-catch­ing shade or fun pack­ag­ing, is cru­cial. Be­com­ing a savvy reader is the first step to mak­ing in­formed choices. “If some­thing has shea but­ter in it and it’s right at the end you know there’s only a tiny lit­tle bit in the for­mu­la­tion, and the com­pany is just us­ing it for the la­bel,” says An­twi.

As with all things beauty-re­lated, it’s what’s in­side that counts.

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