Cover Trail

How the cover gets made

Bloomberg Businessweek (North America) - - Contents -

Do­mes­tic Cover

“The cover is on Snapchat and how it’s de­vel­oped into a mas­sive me­dia busi­ness.”

“Can we use the pho­tos of Evan Spiegel we shot last time?”

“This is less about the CEO and more about the var­i­ous ven­tures and per­son­al­i­ties at­tract­ing mil­lions of fol­low­ers, like DJ Khaled.”

“Have no idea who that is. Let’s shoot him.”

② “Be­hold the fu­ture of me­dia.”

“I be­lieve we’ve made sim­i­lar procla­ma­tions be­fore.”

In­ter­na­tional Cover

“The story is about how Euro­peans are mock­ing Amer­ica’s ob­ses­sion with Trump even though they have sim­i­lar political per­son­al­i­ties in their own coun­tries.”

“It’s re­ally a story about to­geth­er­ness. De­spite cul­tural and geo­graphic dif­fer­ences, peo­ple ev­ery­where can’t seem to re­sist a crude, me­dia savvy, smug bil­lion­aire who wants to keep out Mus­lims, likes to tweet, and has iconic hair.”

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