Cam­paign Ads More Bang for Can­di­dates’ Bucks

Un­der fed­eral rules, su­per PACS pay mar­ket rates for TV ads, but can­di­dates are guar­an­teed spe­cial lower rates. That helps Don­ald Trump, who spends via his cam­paign, while Ted Cruz and oth­ers lean on out­side groups. ——Tim Hig­gins $17m $16m $66m $29m

Bloomberg Businessweek (North America) - - Politics / Policy -

manda­tory union fees for public­sec­tor work­ers cov­ered by union con­tracts. The dead­lock leaves rules al­low­ing such fees in­tact, but other chal­lenges have al­ready been filed in lower courts. That means the Supreme Court may choose to re­visit the ques­tion af­ter the seat left va­cant by the death of Jus­tice An­tonin Scalia is filled. Los­ing manda­tory fees, unions say, would drive their share of the U.S. work­force be­low today’s 11 per­cent, down from about one-third 50 years ago. “We can’t sur­vive in a world where the oxy­gen is be­ing cut off,” says Larry Han­ley, pres­i­dent of the 190,000-mem­ber Amal­ga­mated Tran­sit Union.

Be­fore be­com­ing SEIU’S pres­i­dent in 2010, Henry was head of its health­care divi­sion. Un­der her lead­er­ship, it suc­cess­fully union­ized home-health aides by get­ting states to treat them as pub­lic em­ploy­ees rather than in­de­pen­dent con­trac­tors and cut deals with hospital chains that made it eas­ier to add more work­ers to the union. As pres­i­dent, Henry quickly moved to per­suade union lead­ers inside and out­side SEIU that the move­ment was on a tra­jec­tory to obliv­ion un­less it could find ways to bring more work­ers un­der the um­brella of or­ga­nized la­bor. “No mat­ter how suc­cess­ful SEIU will be, it can­not win in the long term un­less we cre­ate a broader move­ment,” says Eliseo Medina, SEIU’S for­mer sec­re­tary-trea­surer. “That was the con­text.”

Cen­tral to Henry’s so­lu­tion was tether­ing SEIU, long a re­li­able source of Demo­cratic cam­paign vol­un­teers, to a pub­lic-ad­vo­cacy ef­fort against in­come in­equal­ity. In 2011, SEIU cre­ated what it called the Fight for a Fair Econ­omy, which aimed at in­tro­duc­ing wages into the na­tional con­ver­sa­tion be­fore the 2012 elec­tion. “We made a de­ci­sion not to make it an SEIU thing,” avoid­ing brand­ing the cam­paign with its sig­na­ture vi­o­let logo, says Neal Bisno, who heads SEIU’S health-care-work­ers union in Penn­syl­va­nia. “We lit­er­ally took off our pur­ple T-shirts.” In Fe­bru­ary 2012 an in­ter­nal SEIU memo out­lined a plan to po­si­tion unions as an an­swer to in­come in­equal­ity, in part by mo­bi­liz­ing fast-food work­ers.

While SEIU has been fund­ing and di­rect­ing the Fight for $15 from the start, lo­cal groups such as New York Com­mu­ni­ties for Change and Chicago-based Ac­tion Now served as the cam­paign’s ini­tial pub­lic face. Un­til the Cal­i­for­nia deal, many of its vic­to­ries were at the city level. New York Gover­nor Andrew Cuomo is also push­ing for a statewide $15 min­i­mum for all work­ers.

Yet to crit­ics, the Fight for $15 amounts to a feel- good dis­trac­tion from the real prob­lems SEIU faces. The or­ga­ni­za­tion, which long touted it­self as Amer­ica’s “fastest- grow­ing union,” re­ported about 34,000 fewer mem­bers at the end of 2015 than in 2011. The prob­lem, some SEIU vet­er­ans say, is how to jus­tify the con­tin­ued out­lay for min­i­mum-wage protests on be­half of nonunion work­ers in light of the de­cline in dues-pay­ing mem­ber­ships. Just as AARP re­lies on the money it makes in roy­al­ties from li­cens­ing in­surance and other prod­ucts, SEIU needs to find a fund­ing stream to pay for its so­cial-jus­tice work, says Andy Stern, who pre­ceded Henry as SEIU pres­i­dent. The union can’t just keep trans­fer­ring rev­enue it makes from bar­gain­ing con­tracts to pay for its so­cial jus­tice work, Stern says, “be­cause col­lec­tive bar­gain­ing is shrink­ing.”

Trump Trump has also bought fewer ads than other can­di­dates, thanks to his free me­dia cov­er­age

Jeb Bush

Marco Ru­bio Num­ber of Ads Trump cam­paign Pro-cruz su­per PAC

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.