Google’s Cloud Chief Aims Higher

Soft­ware ▶ The com­pany is build­ing data cen­ters and rec­og­niz­ing mis­takes ▶ “How do I find these nee­dles in all these thou­sands of haystacks?”

Bloomberg Businessweek (North America) - - Technology -

Google pretty much in­vented the tech­nol­ogy be­hind the cloud. Its cloud soft­ware’s AI and data anal­y­sis re­main far be­yond Ama­’s or Mi­crosoft’s. A lit­tle sur­real, then, that on March 23 Chair­man Eric Sch­midt had to stand on a stage in front of thou­sands of cloud de­vel­op­ers and lec­ture them for 20 min­utes about the strengths of Google’s in­ter­nal soft­ware and why its prod­ucts de­serve an­other look.

While Google cre­ated many of the cloud’s fun­da­men­tal soft­ware and data anal­y­sis tools as early as the 1990s, Ama­zon was the first to com­mer­cial­ize them a decade ago, with Ama­zon Web Ser­vices. Two years later, Google’s slug­gish re­sponse, the Google App En­gine, forced clients to let it di­rectly man­age their use of com­put­ing re­sources in­stead of al­low­ing them to rent a cer­tain amount of space or power. (Snapchat is App En­gine’s only big main­stream cus­tomer.)

“There was some­thing fun­da­men­tally wrong with my con­cep­tion,” Sch­midt ac­knowl­edged in his March 23 re­marks,

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