BUT BET­TER

JA­NINE BENYUS’S the­ory of evo­lu­tion

Bloomberg Businessweek (North America) - - Technique - By Jessie Scan­lon

Ja­nine Benyus is the co-founder of Biomimicry 3.8, a de­sign con­sult­ing firm named not af­ter pro­pri­etary soft­ware, but rather the 3.8 bil­lion years na­ture has been do­ing its own de­sign R&D. The firm grew out of her 1997 book, Biomimicry, which pop­u­lar­ized the idea of ap­ply­ing nat­u­ral prin­ci­ples to prod­uct de­sign, and its clients in­clude multi­na­tional cor­po­ra­tions, city plan­ners from around the world, and sev­eral U.S. federal agen­cies. To Benyus, the idea of man vs. na­ture is non­sense. “We are na­ture,” she says. “And once that sep­a­ra­tion goes away, it puts us in the role of stu­dent rather than con­queror.” For this is­sue, she shared some of what she’s learned on her own and on oth­ers’ projects.

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.