Cover Trail

Bloomberg Businessweek (North America) - - Contents -

How the cover gets made

① “The cover is our fourth an­nual De­sign Is­sue.”

“We can shoot some­one youn­glook­ing with chunky rimmed glasses hunched over a draft­ing ta­ble, and there’s a light­bulb over his head with rain­bows shoot­ing from the ta­ble. This would beau­ti­fully and suc­cinctly com­mu­ni­cate the con­cepts of hard work, ideas, and cre­ativ­ity.”

“Speak­ing of ideas, that’s prob­a­bly the worst I’ve ever heard. Think about it this way: What is the fun­da­men­tal job of a de­signer?”

“Solv­ing prob­lems.”

“And what prob­lems would you like to see solved?”

“In the en­tire world?”

“Let’s nar­row it down. What prob­lems would you like to see solved within your­self?”

“In­se­cu­rity, pes­simism, fa­tigue, lone­li­ness, ex­treme phys­i­cal weak­ness, de­pres­sion, anx­i­ety, overeat­ing, para­noia, for­get­ful­ness, chronic knee pain, sugar ad­dic­tion, joy­less­ness, crip­pling fear of ir­rel­e­vance, hypochon­dria, low IQ, oily skin, in­abil­ity to grow hair where there should nor­mally be hair on a grown man, clum­si­ness, ob­ses­sive com­pul­sive­ness, con­sti­pa­tion, nar­cis­sism, aulo­pho­bia, bore­dom, vac­u­ous­ness, lack of em­pa­thy, body dys­mor­phia, in­elo­quence, poor ta­ble man­ners, dif­fi­culty hear­ing, Net­flix binge watch­ing, sex­ual in­ad­e­quacy, over­ac­tive blad­der, emo­tional de­pen­dence, short­ness of breath af­ter walk­ing up a short flight of stairs, envy, in­som­nia, bad pos­ture, in­ner rage, shy­ness, ADD, cry­ing dur­ing ev­ery episode of CBS Sun­day Morn­ing, ap­a­thy, im­pos­tor syn­drome.”

“Let’s fo­cus on a few that some of the de­sign­ers in this is­sue might be able to tackle.”

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