The Fix For: The De­sign Is­sue

25 orig­i­nal thinkers solve all your prob­lems

Bloomberg Businessweek (North America) - - Front Page -

Hu­mor us. We didn’t plan on be­gin­ning our an­nual de­sign is­sue with a Venn di­a­gram of psy­chic woe. Then we lis­tened care­fully to 25 of to­day’s best de­sign­ers and quickly re­al­ized that their am­bi­tions are more than ever en­meshed with solv­ing so­cial and other prob­lems. Do­ing the right thing, they said, of­ten leads to un­ex­pected busi­ness op­por­tu­ni­ties, some of which they will elab­o­rate on at Bloomberg Busi­ness­week De­sign 2016 in San Fran­cisco, on April 11. All of which is to say, if you want to dis­cover the Next Big Thing, con­sider ther­apy— or just read on.

● In­ter­views in this spe­cial sec­tion have been con­densed and edited

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