At Barclays, tellers must get the camera angle right
▶ As branches dwindle, Barclays bets on video tellers ▶ “Look into that tiny little pinhole of a webcam and be engaging”
Over the course of her 31-year career at the U.K. bank Barclays, Jayne Newton went from being a cashier in a branch to making home visits to wealthy clients in the heady days before the financial crisis. She still works with customers face-to-face today—sort of. She’s one of the bank’s 60 video tellers, spending her days in front of a webcam in a noise-resistant pod at an office in Liverpool.
Newton says she likes working on camera, but it’s demanding. “Before I do every video, I always make sure I brush my hair and put my lipstick on,” she says. “You make sure you keep your facial expressions in control.”
Jackie Brambles, a former TV show host, helped Barclays employees get comfortable on camera. “It’s a real