IHG Re­vamps Re­wards, Of­fers All Mem­bers Free In­ter­net

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In­ter­Con­ti­nen­tal Ho­tels Group (IHG) has an­nounced it will pro­vide free In­ter­net to all its 71 mil­lion loy­alty pro­gram mem­bers, world­wide. The change will start in July 2013 for Elite mem­bers and ex­tend to all mem­bers dur­ing 2014.

The move comes as part of IHG’s re­brand­ing of its loy­alty pro­gram in July from Pri­or­ity Club Re­wards to IHG Re­wards Club, which will in­clude the in­tro­duc­tion of a range of new ben­e­fits for par­tic­i­pat­ing mem­bers.

IHG is the first ho­tel group to of­fer free In­ter­net in all ho­tels to all loy­alty pro­gram mem­bers. Ac­cord­ing to a global on­line sur­vey com­mis­sioned by IHG, nearly half of adults (43 per­cent) would choose not to stay in a ho­tel that charged for In­ter­net.

The re­search shows that In­ter­net ac­cess is in­creas­ingly im­por­tant to ho­tel guests and a key con­sid­er­a­tion when plan­ning their ho­tel stays. For 23 per­cent of re­spon­dents, free In­ter­net in rooms and through­out the ho­tel is the most im­por­tant amenity when stay­ing in a ho­tel for busi­ness, com­pared to seven per­cent who chose room ser­vice.

“We know that trav­el­ers need to stay con­nected and free In­ter­net ac­cess is in­creas­ingly im­por­tant,”said Richard Solomons, chief ex­ec­u­tive of IHG. “Re­nam­ing our in­dus­try-lead­ing loy­alty pro­gram as IHG Re­wards Club will help our guests un­der­stand that all our brands are part of the same IHG brand fam­ily.”

The newly-re­named IHG Re­wards Club, for­merly Pri­or­ity Club Re­wards, keeps the cur­rent pro­gram ben­e­fits plus, in ad­di­tion to free In­ter­net, adds other new re­wards perks. Mem­ber­ship is free of charge and sign up is avail­able at any IHG ho­tel.

For more in­for­ma­tion visit ihg.com.

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