IHG Revamps Rewards, Offers All Members Free Internet
InterContinental Hotels Group (IHG) has announced it will provide free Internet to all its 71 million loyalty program members, worldwide. The change will start in July 2013 for Elite members and extend to all members during 2014.
The move comes as part of IHG’s rebranding of its loyalty program in July from Priority Club Rewards to IHG Rewards Club, which will include the introduction of a range of new benefits for participating members.
IHG is the first hotel group to offer free Internet in all hotels to all loyalty program members. According to a global online survey commissioned by IHG, nearly half of adults (43 percent) would choose not to stay in a hotel that charged for Internet.
The research shows that Internet access is increasingly important to hotel guests and a key consideration when planning their hotel stays. For 23 percent of respondents, free Internet in rooms and throughout the hotel is the most important amenity when staying in a hotel for business, compared to seven percent who chose room service.
“We know that travelers need to stay connected and free Internet access is increasingly important,”said Richard Solomons, chief executive of IHG. “Renaming our industry-leading loyalty program as IHG Rewards Club will help our guests understand that all our brands are part of the same IHG brand family.”
The newly-renamed IHG Rewards Club, formerly Priority Club Rewards, keeps the current program benefits plus, in addition to free Internet, adds other new rewards perks. Membership is free of charge and sign up is available at any IHG hotel.
For more information visit ihg.com.