Business Traveler (USA)

Vivanta by Taj –

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In September 2010, Taj Hotels rebranded 19 of its properties across India under the Vivanta umbrella, which is the chain’s “upper upscale” brand – placing it a notch above its Taj Gateway portfolio of “upscale” properties – for the cream of the crowd. It now has 25 properties, mostly in India, except for one in the Maldives and another in Bentota, Sri Lanka. The style: Taj Hotels launched Vivanta based on customer surveys and research, which revealed a demand for the crème de la crème, which is exactly what this brand will provide. The city properties are aimed at the “workhard, play-hard traveler,” offering both ef ciency and luxury with state-of-the-art technology and stylish designs. Visit vivantabyt­aj.com

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