Avianca Launches New Branding
Avianca airlines has unveiled their new brand image and livery, which preserves the font, color and condor design native to the airline’s early years, and introduces the slogan “Excellence America.”
This year, Avianca celebrates 94 years of aviation as one of the world’s oldest continuously operating airlines. The airline connects Colombia to South America and the rest of the world. In October 2009, it announced the integration with the Central American carrier TACA, making it part of the AviancaTaca Holding Co., which will now be named Avianca.
The Andean condor is a national symbol of Argentina, Bolivia, Chile, Columbia, Equador and Peru and plays an important role in the folklore and mythology of the Andean regions. The new livery is a symbol of the strengthening alliance among the eight Latin American airlines that initially shaped the holding company AviancaTaca.
In 2012, Business Traveler readers voted Avianca the Best Airline in Latin America in the annual Best in Business Travel Awards. Commenting on the recognition, Avianca Holdings SA chief executive officer Fabio Villegas Ramirez said,“It is the result of work done by the employees of the airline with a view to delivering superior service on each of its flights.”
From its hub in Bogota, the airline offers an average of 368 daily flights. The airline is also part of the Star Alliance, the largest alliance network in the world.
Rameriz also announced that the Colombian airline will buy more than 100 planes, including long haul planes such as the Boeing Dreamliner. Conservative growth plans, retiring aircraft and rising passenger traffic, call for a $4 to $5 billion investment through 2019.
For more information, visit avianca.com.