Hertz Re­designs, Stream­lines Car Rental Ex­pe­ri­ence

Business Traveler (USA) - - UPFRONT -

Hertz has re­vamped more than 800 of its lo­ca­tions around the world with up­dated tech­nol­ogy and ameni­ties. The stores now in­clude an on-site shop called “Road Trip by Hertz” fea­tur­ing food, drinks and road trip and travel sup­plies.

Cus­tomers can now take ad­van­tage of a charg­ing sta­tion to recharge their elec­tron­ics, which can have lit­tle bat­tery life left af­ter a long flight.

Re­vamped lo­ca­tions now in­clude ac­cess to FedEx and prin­ters that cus­tomers can use. They also fea­ture in­creased vis­i­bil­ity for new rental op­tions such as the Hertz Penske GT in the US.

Hertz is also run­ning a pi­lot pro­gram to test bus-track­ing tech­nol­ogy so that cus­tomers can down­load an app and see how long it will be un­til a Hertz bus picks them up at the ter­mi­nal.

In ad­di­tion, Hertz is bring­ing Fire­fly, its deep value brand cater­ing to price con­scious trav­el­ers, to the US. Fire­fly will open its first lo­ca­tion in Or­lando Septem­ber 15. Through­out the year, it will open other lo­ca­tions in San Fran­cisco, Las Ve­gas and Los An­ge­les. Hertz plans to have 20 Fire­fly lo­ca­tions by the end of the year. It first launched in Europe this past March and now has 40 lo­ca­tions in Spain, France, Italy, Ger­many, the UK, Switzer­land and Por­tu­gal.

Fire­fly is meant to fill the niche once oc­cu­pied by the Ad­van­tage brand, which Hertz di­vested ear­lier this year. The new brand will al­low for fleet shar­ing among Hertz, Dol­lar and Thrifty.

For more in­for­ma­tion visit hertz.com.

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