Business Traveler (USA) - - UPFRONT -

Long­time online ri­vals Ex­pe­dia, Inc., and Trav­e­loc­ity have an­nounced an ex­clu­sive, longterm strate­gic mar­ket­ing agree­ment. Un­der the deal Ex­pe­dia will power the tech­nol­ogy plat­forms for Trav­e­loc­ity’s ex­ist­ing web sites in the US and Canada, while pro­vid­ing Trav­e­loc­ity ac­cess to Ex­pe­dia, Inc.’s sup­ply and cus­tomer ser­vices.

The agree­ment means Trav­e­loc­ity will fo­cus on pro­mot­ing its brand and mar­ket­ing a broad of­fer­ing of travel ser­vices and sup­ply. Trav­e­loc­ity will re­main wholly-owned by Sabre Hold­ings Cor­po­ra­tion, and in­de­pen­dent of Ex­pe­dia, Inc. Trav­e­loc­ity-owned last­minute. com in Europe and the Trav­e­loc­ity Part­ner Net­work are not in­cluded in this mar­ket­ing ar­range­ment.

“Over the years, Trav­e­loc­ity has be­come one of the most rec­og­nized travel brands in the US and Canada,”said Ex­pe­dia, Inc. CEO Dara Khos­row­shahi. “Go­ing for­ward, this agree­ment will en­able Trav­e­loc­ity to fo­cus on fur­ther build­ing its brand while at the same time pro­vid­ing con­sumers with an en­hanced suite of travel prod­ucts and ser­vices.”

Ac­cord­ing to Carl Sparks, pres­i­dent and CEO of Trav­e­loc­ity Global, Trav­e­loc­ity has elected “to evolve and strengthen our busi­ness model in the US and Canada by work­ing with Ex­pe­dia, Inc. to of­fer a top-notch book­ing plat­form and a more ro­bust sup­ply of travel op­tions, al­low­ing us to fo­cus in­creased re­sources on build­ing our com­pet­i­tive strengths in mar­ket­ing and re­tail­ing.”

Both par­ties plan to be­gin de­vel­op­ment and im­ple­men­ta­tion im­me­di­ately, with an ex­pected launch in 2014.

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