Business Traveler (USA) - - UPFRONT -

With de­vel­op­ment pipe­lines for China an­nounced weekly, can you share Jin Jiang’s plans?

China is ex­pe­ri­enc­ing an in­ter­na­tional ho­tel open­ing ev­ery 4 days! There is tremen­dous com­pe­ti­tion that did not ex­ist be­fore. Our de­vel­op­ment port­fo­lio alone cur­rently has 35 projects un­der de­vel­op­ment and con­struc­tion around China.

Our fo­cus isn’t only on hav­ing a large pres­ence in China’s first tier cities, but also in sec­ond and third tier cities in or­der to cap­ture first-mover ad­van­tage in China’s high-end ho­tel mar­ket. We also con­tinue to fo­cus on our MICE busi­ness, which so far con­trib­utes up to over 20 per­cent of our to­tal room sales.

The first of our highly an­tic­i­pated‘J’brand, the J Ho­tel Shang­hai Tower is sched­uled to open in 2015, oc­cu­py­ing the 84th-120th floors of the new Shang­hai Tower in Pudong, the tallest build­ing in China and the sec­ond tallest in the world. The lobby will be on the 101st floor. The ho­tel will have over 200 rooms, three restau­rants and world-class spa.

Is Jin Jiang mak­ing any move to ex­pand out­side China?

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