Business Traveler (USA) - - UPFRONT -

To an­swer, it is im­por­tant to look at the mar­ket in China for per­spec­tive.

Specif­i­cally, China cur­rently has over 82 mil­lion out­bound trav­el­ers and is es­ti­mated to reach up to 200 mil­lion within the next 7 years. Fur­ther­more, in 2012 alone, there were up to 2.96 bil­lion trips do­mes­ti­cally. In com­par­i­son, in­ter­na­tional ar­rivals to­taled 132 mil­lion dur­ing the same pe­riod. Th­ese num­bers re­flect the im­por­tance of con­tin­ued brand growth within China.

In short, our near term strat­egy is to con­tinue build­ing Jin Jiang into a strong brand and cre­at­ing a firm foun­da­tion in China. Con­sid­er­ing out­bound traf­fic pro­jec­tions, our vi­sion within the next 5 to 10 years is to have a Jin Jiang branded ho­tel in key cities around the world. Our over­all vi­sion is to pro­mote Jin Jiang do­mes­ti­cally and in­ter­na­tion­ally as a‘na­tional pride of China.’

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