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AT&T and Sabre have partnered to jointly develop and test solutions that take advantage of AT&T’s newly enhanced Location Information Services (LIS) – Hybrid, which allows developers to build geo-aware mobile applications. The two companies are exploring how device-based location information services can help airlines, airport retailers and other travel-related companies deliver intelligent, predictive and personalized services throughout a traveler’s journey.
The two companies are exploring technology that could underpin apps across almost all types of smartphones, tablets and operating systems. Any services developed as part of the trial will meet location services best practices guidelines when it comes to customer privacy including customer opt-in. Phase one of the pilot project between Sabre and AT&T is expected to be completed during the first half of 2014. For details visit att.com and sabre.com.