Orient-Express Hotels to Rebrand as Belmond
Orient-Express Hotels has announced that it has rebranded itself as Belmond, effective March 10. The company, which has 45 luxury hotels and travel experiences worldwide, has also launched its new website, belmond.com, on the same date.
The group said it expects to invest $5 million into the new brand during the first year, with a further $10 million over the following four years. An agreement has been struck with SNCF to retain the world-famous Venice Simplon-OrientExpress train service and name.
“We are excited that we are entering the next chapter in our journey with a name that celebrates our character, resonates with our guests and encompasses the broad scope of our celebrated collection of hotels, river cruises and trains,” according to John M Scott, Orie nt-Express Hotels’ president and CEO. “Each of our iconic and one-of-a-kind luxury experiences evokes strong customer loyalty and we are extremely proud of the heritage that makes us unique.”
For more information visit belmond.com.