MasterCard Teams with Points In­ter­na­tional

Business Traveler (USA) - - LOYALTY -

MasterCard and Points In­ter­na­tional Ltd. have an­nounced a re­la­tion­ship that prom­ises to give card­hold­ers more ways to redeem, ex­change and trade their re­wards points. The en­hanced re­wards man­age­ment and mone­ti­za­tion op­tions are ex­pected to add value to re­wards pro­grams of­fered by is­su­ing banks par­tic­i­pat­ing in the MasterCard Re­wards Plat­form.

“Con­sumers have said loudly and clearly that they want in­creased flex­i­bil­ity with their re­wards,” said Nan­dan Mer, group ex­ec­u­tive, MasterCard Loy­alty So­lu­tions. “Our en­hanced so­lu­tion de­liv­ers just that – the abil­ity to ex­change, trade, buy and gift re­wards points. We be­lieve this truly unique and su­pe­rior re­demp­tion ex­pe­ri­ence de­liv­ers even more value to all in­volved.”

Fol­low­ing the ini­tial in­te­gra­tion pe­riod, full pro­gram func­tion­al­ity is pro­jected to be avail­able later this year.

For more in­for­ma­tion visit points.com. BT

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