Court­yard @ Takes a Year-long Road Trip

Business Traveler (USA) - - UPFRONT -

Court­yard by Mar­riott is pack­ing its bags and tak­ing off on a year-long road trip with its new­est pro­gram, “Court­yard @.”The mo­bile lounge looks like an RV on steroids, in­clud­ing a gen­er­ous out­door pa­tio. The goal of the tour is to show­case the brand’s next gen­er­a­tion guest room.

The first stop was the 2014 South by South­west (SXSW) con­fer­ence held March 7-10 in Austin, TX. Here the “Court­yard @”ca­pa­bil­i­ties of­fered a mo­bile get­away for at­ten­dees seek­ing net­work­ing space at the crowded fes­ti­val.

Clever signs such as “Cof­fee for you, juice for your phone”drew the crowd, and the Twit­ter hash­tag #CYatSXSW has gen­er­ated a lot of pos­i­tive feed­back, ac­cord­ing to the Court­yard team. Now they are ask­ing their fans on Face­book where the“Court­yard @”should show up next.

For more in­for­ma­tion visit mar­riott.com.

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