FIRST QUAR­TER ON­LINE HO­TEL BOOK­INGS JUMP

Business Traveler (USA) - - UPFRONT -

In the first quar­ter of 2014, on­line chan­nels con­tin­ued to grow in pop­u­lar­ity among in­di­vid­ual busi­ness and leisure trav­el­ers, ac­cord­ing to data from the Trav­elClick North Amer­i­can Dis­tri­bu­tion Re­view. The Trav­elClick NADR ag­gre­gates ho­tel book­ings by chan­nel – in­clud­ing on­line travel agents (OTAs), ho­tel web­sites and global dis­tri­bu­tion sys­tems (GDS) used by travel agents – for the tran­sient seg­ment, both in­di­vid­ual busi­ness and leisure trav­el­ers.

The OTA chan­nel (which in­cludes Ex­pe­dia, Ho­tels.com, Book­ings.com, etc.) ex­pe­ri­enced the largest jump in book­ings, with a 9.2 per­cent in­crease in the first quar­ter com­pared to last year. Room night book­ings on ho­tel-branded web­sites in­creased year-over-year by 6.1 per­cent. Room nights booked in the global dis­tri­bu­tion sys­tem chan­nel grew 2.9 per­cent. Ho­tel di­rect (calls di­rectly to the property and walk-in cus­tomers) and calls to a ho­tel’s 800-num­ber, the CRO chan­nel, de­creased slightly -0.4 per­cent and -0.9 per­cent, re­spec­tively.

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