So for North America I can share with you a couple of them. We will bring Pullman – which is the upscale brand – to the US. Sofitel we have here at present, but we are going to expand our presence. We will be quite present in the US.
What’s the most important trend facing the hotel industry today?
The digital revolution. I mean, it’s already happening today. Imagine you’re staying in one hotel and you can let the rest of the world know what’s going, and you suddenly start to make a very big network.
Is this revolution really changing the nature of the hotel business?