NAGES­VARAN:

Business Traveler (USA) - - UPFRONT -

So for North Amer­ica I can share with you a cou­ple of them. We will bring Pull­man – which is the up­scale brand – to the US. Sof­i­tel we have here at present, but we are go­ing to ex­pand our pres­ence. We will be quite present in the US.

What’s the most im­por­tant trend fac­ing the ho­tel in­dus­try to­day?

The dig­i­tal revo­lu­tion. I mean, it’s al­ready hap­pen­ing to­day. Imag­ine you’re stay­ing in one ho­tel and you can let the rest of the world know what’s go­ing, and you sud­denly start to make a very big net­work.

Is this revo­lu­tion re­ally chang­ing the na­ture of the ho­tel business?

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