The return comes on the heels of an announcement of a new largescale Convention Center Corridor. The comprehensive plan to revitalize the convention center area through new development on a 47-acre tract owned by the Ernest N. Morial Exhibition Hall Authority was approved by Governor Jindal in June. The plan includes a convention center headquarters hotel. Nashville – Nashville debuted at #14 in Cvent’s second annual list last year, and climbed into the top 10 ranking this year. New meeting infrastructure and an eponymous evening TV soap have helped craft a strong, authentic, recognizable brand. Coupled with a new downtown convention center (Music City Center) and headquarter hotel (Omni Nashville), Nashville has also been fortunate enough to receive a great deal of media exposure over the past few years that has piqued interest in visiting the city for both leisure and meetings travel.
Destinations are increasingly jockeying for lucrative meetings and events business, which is an important generator of revenue for the cities and local businesses. As meeting planners evaluate their many options, cities are constantly reinventing themselves and investing in attractions and features that are major draws for attendees, while making the most of inherent attributes like location and weather.
As these successful destinations prove, resting on old laurels isn’t today’s option. We can’t wait to see how next year’s list shakes out.
To see the full list of the Top 50 cities, visit cvent.com. BT
Bharet Malhotra is senior vice president of sales for the Cvent Supplier Network, Cvent’s free meeting and event site selection tool. Cvent is a global leader in cloud-based, enterprise event management platforms.