Business Traveler (USA) - - MEETING MATTERS -

The re­turn comes on the heels of an an­nounce­ment of a new largescale Con­ven­tion Cen­ter Cor­ri­dor. The com­pre­hen­sive plan to re­vi­tal­ize the con­ven­tion cen­ter area through new de­vel­op­ment on a 47-acre tract owned by the Ernest N. Mo­rial Ex­hi­bi­tion Hall Au­thor­ity was ap­proved by Gov­er­nor Jin­dal in June. The plan in­cludes a con­ven­tion cen­ter head­quar­ters ho­tel. Nashville – Nashville de­buted at #14 in Cvent’s sec­ond an­nual list last year, and climbed into the top 10 rank­ing this year. New meet­ing in­fra­struc­ture and an epony­mous evening TV soap have helped craft a strong, au­then­tic, rec­og­niz­able brand. Cou­pled with a new down­town con­ven­tion cen­ter (Mu­sic City Cen­ter) and head­quar­ter ho­tel (Omni Nashville), Nashville has also been for­tu­nate enough to re­ceive a great deal of me­dia ex­po­sure over the past few years that has piqued in­ter­est in vis­it­ing the city for both leisure and meet­ings travel.

Des­ti­na­tions are in­creas­ingly jock­ey­ing for lu­cra­tive meet­ings and events business, which is an im­por­tant gen­er­a­tor of rev­enue for the ci­ties and lo­cal busi­nesses. As meet­ing plan­ners eval­u­ate their many op­tions, ci­ties are con­stantly rein­vent­ing them­selves and in­vest­ing in attractions and fea­tures that are ma­jor draws for at­ten­dees, while mak­ing the most of in­her­ent at­tributes like lo­ca­tion and weather.

As th­ese suc­cess­ful des­ti­na­tions prove, rest­ing on old lau­rels isn’t to­day’s op­tion. We can’t wait to see how next year’s list shakes out.

To see the full list of the Top 50 ci­ties, visit cvent.com. BT

Bharet Mal­ho­tra is se­nior vice pres­i­dent of sales for the Cvent Sup­plier Net­work, Cvent’s free meet­ing and event site se­lec­tion tool. Cvent is a global leader in cloud-based, en­ter­prise event man­age­ment plat­forms.

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